//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Business-to-business marketing"
~subject:"Erfolgsfaktor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Marke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Erfolgsfaktor
B-to-B-Marketing
25
Business-to-Business-Marketing
7
Lieferantenmanagement
7
Supplier relationship management
7
Beziehungsmarketing
6
Relationship marketing
6
Deutschland
5
Germany
5
Theorie
5
Theory
5
Investitionsgütermarketing
4
Brand management
3
Customer value
3
E-commerce
3
Electronic Commerce
3
Kaufentscheidung
3
Kundenwert
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Consumer behaviour
2
Internet
2
KMU
2
Klein- und Mittelbetrieb
2
Konsumentenverhalten
2
Markenpolitik
2
Marketing
2
Marketing theory
2
Marketingtheorie
2
Purchase decision
2
SME
2
Success factor
2
USA
2
United States
2
Advertising industry
1
Alibaba
1
Auslandsgeschäft
1
Außendienst
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
13
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Hochschulschrift
12
Thesis
10
Case study
2
Fallstudie
2
Language
All
English
15
German
10
Author
All
Brennan, Ross
2
Burton, Jamie
2
Kooli, Kaouther
2
Barley, Nicholas
1
Ben Mansour, Kaouther
1
Blanke, Niklas
1
Bode, Maximilian
1
Bolat, Elvira
1
Cockayne, David
1
Cornwell, Victoria
1
Croft, Robin
1
Di Candido, Valentino
1
Gȩbarowski, Marcin
1
Hohenschwert, Lena
1
Hupka, Philipp Alexander
1
Lakotta, Jan
1
Langhof, Lars André
1
Murphy, John A.
1
Neun, Harald
1
Nowack, Christian
1
Pattinson, Hugh M.
1
Pavitsich, Jörg
1
Siemieniako, Dariusz
1
Sood, Suresh C.
1
Stone, Merlin
1
Stratoudaki, Stella
1
Strong, Jack
1
Talwar, Vishal
1
Theile, Gregory
1
Westhoff, Katharina
1
Zolkiewski, Judy
1
Özergin, Berrin
1
more ...
less ...
Institution
All
Verlag Dr. Kovač
3
Johannes Kepler Universität Linz
1
Westfälische Wilhelms-Universität Münster
1
Published in...
All
Journal of customer behaviour
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Industrial marketing management : the international journal for industrial and high-tech firms
600
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
96
SpringerLink / Bücher
65
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
essentials
12
Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Equipment-as-a-Service (EaaS) - eine empirische Geschäftsmodellanalyse aus der Perspektive der kundenseitigen Risikowahrnehmung
Blanke, Niklas
-
2023
Persistent link: https://www.econbiz.de/10014418108
Saved in:
2
Markenwahlprognose im Business-to-Business-Marketing : Konzeption und Anwendung eines Markenwahl-Prognosemodells für die Markenwahlentscheidungen organisationaler Buying Center
Pavitsich, Jörg
-
2019
Persistent link: https://www.econbiz.de/10012038172
Saved in:
3
B2B trade fairs and promise management as a relationship marketing concept
Siemieniako, Dariusz
;
Gȩbarowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
Saved in:
4
Diffusionsbeschleunigung in Industriegütermärkten : die Wirkung der Sales Force Adoption auf die Adoption des Kunden
Nowack, Christian
-
2016
Persistent link: https://www.econbiz.de/10011517862
Saved in:
5
Editorial: current issues and challenges in B2B marketing
Kooli, Kaouther
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011655439
Saved in:
6
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
7
Exploring CRM and SRM user satisfaction in B2B relationship management
Kooli, Kaouther
;
Ben Mansour, Kaouther
;
Cornwell, Victoria
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011655460
Saved in:
8
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B : a case study of Panasonic
Strong, Jack
;
Bolat, Elvira
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011655461
Saved in:
9
Business to business competitive marketing : practice and literature : commentary
Stone, Merlin
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011655441
Saved in:
10
Google me senseless : skills and expertise that B2B firms are looking for in graduates today : commentary
Barley, Nicholas
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10011655452
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->