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~isPartOf:"Journal of customer behaviour"
~subject:"Brand management"
~subject:"Wahrnehmung"
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Search: subject_exact:"Konsumentenpsychologie"
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Brand management
Wahrnehmung
Consumer behaviour
145
Konsumentenverhalten
145
Beziehungsmarketing
29
Relationship marketing
29
Customer satisfaction
18
Kundenzufriedenheit
18
Online retailing
18
Online-Handel
18
Markenführung
17
Brand image
15
Markenimage
15
Emotion
14
Dienstleistungsqualität
13
Service quality
13
Social Web
13
Social web
13
Brand
12
Großbritannien
11
Markenartikel
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United Kingdom
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USA
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United States
10
Einzelhandel
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India
9
Indien
9
Retail trade
9
Perception
8
Advertising effects
7
Confidence
7
E-commerce
7
Electronic Commerce
7
Internet marketing
7
Vertrauen
7
Viral marketing
7
Virales Marketing
7
Werbewirkung
7
Innovation
6
Online-Marketing
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Article
23
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23
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English
23
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Agarwal, Reeti
1
Alpert, Frank
1
Alsulaiman, Khalid
1
Balasubramanian, Siva Kumar
1
Bertoldi, Bernardo
1
Bolat, Elvira
1
Brandão, Amélia
1
Brown, Mark
1
Brown, Stephen
1
Buddhika, S. A.
1
Chaudhury, Amita
1
Cifci, Semra Dogan
1
Cohen, David A.
1
Connaughton, Daniel P.
1
Dakroub, Roy
1
Dean, David L.
1
Dimitriadis, Sergios
1
Edelman, Dan
1
Erdogan, B. Zafer
1
Forbes, Sharon L.
1
Freytag, Per V.
1
Gannon, Valerie
1
Giachino, Chiara
1
Grünbaum, Niels. N.
1
Hilton, Toni
1
Holland, Stephen
1
Issa, Helmi
1
Jones, Warwick
1
Kaneva, Nadia
1
Kennedy, Aileen
1
Kennedy, Claire
1
Klemmer, Austin
1
Koles, Bernadett
1
Mao, Luke Lunhua
1
Mehrotra, Ankit
1
Mitchell, Vincent-Wayne
1
Murthy, B. Kinner
1
Papista, Erifili
1
Patwardhan, Hemant
1
Ponnam, Abhilash
1
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Published in...
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Journal of customer behaviour
Journal of business research : JBR
448
Journal of retailing and consumer services
301
The journal of product & brand management
290
The journal of brand management : an international journal
269
Psychology & marketing
108
International journal of hospitality management
104
Asia Pacific journal of marketing and logistics
95
Journal of marketing communications
85
European journal of marketing : EJM
81
International journal of consumer studies
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Marketing intelligence & planning
65
Journal of international consumer marketing
63
International journal of advertising : the review of marketing communications
62
Marketing letters : a journal of research in marketing
62
Journal of promotion management : innovations in planning and applied research
59
Journal of marketing management : MM
55
International journal of internet marketing and advertising : IJIMA
54
The journal of consumer marketing
54
SpringerLink / Bücher
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of promotion management : JPM
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Journal of fashion marketing and management
51
Journal of the Academy of Marketing Science
51
International marketing review
50
Journal of strategic marketing
50
Cogent business & management
48
Journal of global marketing
48
Journal of marketing research : JMR
47
Journal of retailing
46
Journal of marketing
45
Journal of travel and tourism marketing
45
Marketing : ZFP ; journal of research and management
41
The IUP journal of brand management : IJBRM
41
Journal of Islamic marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Qualitative market research : an international journal
38
European journal of marketing
37
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ECONIS (ZBW)
23
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1
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10
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23
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date (oldest first)
1
Crypto consumers' personality traits, and the impact of brand personality on cryptocurrencies' identity
Dakroub, Roy
;
Koles, Bernadett
;
Issa, Helmi
- In:
Journal of customer behaviour
20
(
2021
)
4
,
pp. 243-273
Persistent link: https://www.econbiz.de/10014424096
Saved in:
2
The importance of self in brand love in consumer-luxury brand relationships
Rodrigues, Paula
;
Brandão, Amélia
;
Rodrigues, Clarinda
- In:
Journal of customer behaviour
17
(
2018
)
3
,
pp. 189-210
Persistent link: https://www.econbiz.de/10011982357
Saved in:
3
The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
Saved in:
4
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B : a case study of Panasonic
Strong, Jack
;
Bolat, Elvira
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011655461
Saved in:
5
Antecedents and measurement of brand commitment and behavioural loyalty
Cifci, Semra Dogan
;
Erdogan, B. Zafer
- In:
Journal of customer behaviour
15
(
2016
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10011655565
Saved in:
6
Corbynmania : citizen-consumers and the case for an alternative political marketing
Richardson, Brendan
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011655770
Saved in:
7
The rise of brandidates? : a cultural perspective on political candidate brands in postmodern consumer democracies
Kaneva, Nadia
;
Klemmer, Austin
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 299-313
Persistent link: https://www.econbiz.de/10011655771
Saved in:
8
Relationships between perceived product values and three word of mouth variables
Alsulaiman, Khalid
;
Forbes, Sharon L.
;
Dean, David L.
; …
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 277-294
Persistent link: https://www.econbiz.de/10011550993
Saved in:
9
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
10
Innovative approaches to brand value and consumer perception : the Eataly case
Bertoldi, Bernardo
;
Giachino, Chiara
;
Stupino, Margherita
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10011551018
Saved in:
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