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~isPartOf:"Journal of customer behaviour"
~subject:"Brand management"
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Brand management
Consumer behaviour
145
Konsumentenverhalten
145
Beziehungsmarketing
29
Relationship marketing
29
Customer satisfaction
18
Kundenzufriedenheit
18
Online retailing
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Online-Handel
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Alpert, Frank
1
Balasubramanian, Siva Kumar
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Bertoldi, Bernardo
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Bolat, Elvira
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Brandão, Amélia
1
Brown, Mark
1
Brown, Stephen
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Cifci, Semra Dogan
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Mao, Luke Lunhua
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Mitchell, Vincent-Wayne
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Journal of customer behaviour
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
SpringerLink / Bücher
44
The journal of consumer marketing
44
Journal of marketing
42
Cogent business & management
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
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ECONIS (ZBW)
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1
Crypto consumers' personality traits, and the impact of brand personality on cryptocurrencies' identity
Dakroub, Roy
;
Koles, Bernadett
;
Issa, Helmi
- In:
Journal of customer behaviour
20
(
2021
)
4
,
pp. 243-273
Persistent link: https://www.econbiz.de/10014424096
Saved in:
2
The importance of self in brand love in consumer-luxury brand relationships
Rodrigues, Paula
;
Brandão, Amélia
;
Rodrigues, Clarinda
- In:
Journal of customer behaviour
17
(
2018
)
3
,
pp. 189-210
Persistent link: https://www.econbiz.de/10011982357
Saved in:
3
The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
Saved in:
4
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B : a case study of Panasonic
Strong, Jack
;
Bolat, Elvira
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011655461
Saved in:
5
Antecedents and measurement of brand commitment and behavioural loyalty
Cifci, Semra Dogan
;
Erdogan, B. Zafer
- In:
Journal of customer behaviour
15
(
2016
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10011655565
Saved in:
6
Corbynmania : citizen-consumers and the case for an alternative political marketing
Richardson, Brendan
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011655770
Saved in:
7
The rise of brandidates? : a cultural perspective on political candidate brands in postmodern consumer democracies
Kaneva, Nadia
;
Klemmer, Austin
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 299-313
Persistent link: https://www.econbiz.de/10011655771
Saved in:
8
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
9
Innovative approaches to brand value and consumer perception : the Eataly case
Bertoldi, Bernardo
;
Giachino, Chiara
;
Stupino, Margherita
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10011551018
Saved in:
10
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
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