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~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
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Computer-assisted marketing
7
IT-gestütztes Marketing
7
Consumer behaviour
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Direct marketing
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Journal of the Academy of Marketing Science
SpringerLink / Bücher
13
Harvard business review : HBR
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
10
Journal of retailing and consumer services
10
The journal of personal selling & sales management : JPSSM
9
Harvard-Business-Manager : das Wissen der Besten
7
Springer eBook Collection / Business and Economics
7
Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
6
Gabler Edition Wissenschaft
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
4
Direct store delivery : concepts, applications and instruments
4
ERIM report series research in management
4
Mit 60 Tabellen
4
Premier reference source
4
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
4
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
Berichte aus der Betriebswirtschaft
3
Berichte aus der Wirtschaftsinformatik
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Data mining for design and marketing
3
Diskussionsarbeit
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Diskussionsbeiträge der Fakultät Wirtschaftswissenschaft der Universität Duisburg-Essen, Campus Duisburg
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
HMD : Praxis der Wirtschaftsinformatik
3
Interactive and multi-channel marketing
3
International journal of business innovation and research
3
International journal of electronic commerce : IJEC
3
Journal of marketing analytics : JMA
3
Journal of service research : JSR
3
Schriftenreihe Unternehmensführung und Marketing
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
3
Wettbewerbsorientierter Vertrieb in der Energiewirtschaft : Kundenverlustprävention, neue Geschäftsfelder und Produkte, optimierte Vertriebsprozesse
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1
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
Saved in:
2
Marketing control rights and their distribution within technology licensing agreements : a real options perspective
Boyd, D. Eric
;
Brown, Brian P.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 659-672
Persistent link: https://www.econbiz.de/10009621885
Saved in:
3
Integrating marketing and information services functions : a complementarity and competence perspective
Nakata, Cheryl
;
Zhu, Zhen
;
Izberk-Bilgin, Elif
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009381728
Saved in:
4
Integrating service and design : the influences of organizational and communication factors on relative product and service characteristics
Antioco, Michael
;
Moenaert, Rudy K.
;
Feinberg, Richard A.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 501-521
Persistent link: https://www.econbiz.de/10003800583
Saved in:
5
Including the effects of prior and recent contact effort in a customer scoring model for database marketing
Rhee, Subom
;
MacIntyre, Shelby H.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 538-551
Persistent link: https://www.econbiz.de/10003800592
Saved in:
6
Enterprise marketing management (EMM) systems: current use and future prospects
Meyers, Carol
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003469001
Saved in:
7
Consumer concerns: the opportunity for direct marketing? : or how a shared responsibility on consent and data maintenance, the environment, and data security could provide the rena...
Chipperfield, Mark
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 117-121
Persistent link: https://www.econbiz.de/10003588144
Saved in:
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