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~isPartOf:"Journal of economics & management strategy : JEMS"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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Search: subject_exact:"Radiowerbung"
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Hörfunkwerbung
11
Radio advertising
11
Psychology of advertising
3
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3
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3
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2
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1987
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1
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Journal of economics & management strategy : JEMS
Journal of marketing communications
Journal of marketing research : JMR
Marketing : ZFP ; journal of research and management
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
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Faculty & research / Insead : working paper series
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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CESifo working papers
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Economics letters
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Interfaces : the INFORMS journal on the practice of operations research
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Journal of marketing
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Konsum und Verhalten
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Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
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International journal of sport finance
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Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
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ECONIS (ZBW)
11
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1
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
2
Internet adoption and advertising expenditures on traditional media : an empirical analysis using a panel of countries
Zentner, Alejandro
- In:
Journal of economics & management strategy : JEMS
21
(
2012
)
4
,
pp. 913-926
Persistent link: https://www.econbiz.de/10009673083
Saved in:
3
The impact of narrator age congruity on responses to a radio advertisement
Oakes, Steve
;
North, Adrian C.
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009261662
Saved in:
4
Programming and advertising competition in the broadcasting industry
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
4
,
pp. 657-669
Persistent link: https://www.econbiz.de/10002393574
Saved in:
5
Minimum differentiation in commercial media markets
Gal-Or, Esther
;
Dukes, Anthony
- In:
Journal of economics & management strategy : JEMS
12
(
2003
)
3
,
pp. 291-325
Persistent link: https://www.econbiz.de/10001786277
Saved in:
6
Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.
;
Rothschild, Michael
;
Churchill, …
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
Saved in:
7
Product placement : d. Bedeutung d. product placement in TV- u. Kinofilmen aus d. Sicht d. Konsumgüterherstellers
Kalweit, Udo
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
2
,
pp. 111-115
Persistent link: https://www.econbiz.de/10001050546
Saved in:
8
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10001051619
Saved in:
9
Product placement im Fernsehen : medien-, urheber- u. wettbewerbsrechtl. Grenzen
Sack, Rolf
- In:
Marketing : ZFP ; journal of research and management
9
(
1987
)
3
,
pp. 196-200
Persistent link: https://www.econbiz.de/10001039819
Saved in:
10
Effects of television commercial repetition, receiver knowledge, and comm ercial lenght : a test of the two-factor model
Rethans, Arno J.
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10001008596
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