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~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"Relationship marketing"
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Relationship marketing
Internet marketing
36
Online-Marketing
36
Consumer behaviour
21
Konsumentenverhalten
21
E-commerce
16
Electronic Commerce
16
Online retailing
16
Online-Handel
16
Social Web
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Virales Marketing
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Brand management
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Markenführung
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Brand image
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Customer satisfaction
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Markenimage
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China
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Innovationsakzeptanz
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Asano, Glenn
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Ayodele, Adeola A.
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Chang, Candice
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Cheng, Ting Pong Vincent
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Dutta, Abhisek
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Edmundson-Bird, David
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Ezenwafor, Ebuka Christian
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Giang Nu To Truong
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Li, Dandan
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Liao, Ying Kai
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Lok, Peter
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Nwaizugbo, Chukwudi Ireneus
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Offodile, O. Felix
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Pei, Yilei
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of business research : JBR
65
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Business horizons
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
The journal of brand management : an international journal
12
Cogent business & management
11
The service industries journal
11
International journal of business information systems : IJBIS
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Journal of marketing
8
SpringerLink / Bücher
8
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Tourism management : research, policies, practice
7
International journal of electronic customer relationship management : IJECRM
6
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ECONIS (ZBW)
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1
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
2
Investigating B-to-B social media implementation : E-Marketing Orientation and Media Richness Perspective
Liao, Ying Kai
;
Chang, Candice
;
Giang Nu To Truong
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012182749
Saved in:
3
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
4
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
5
Models of customer experience for B2C e-commerce enterprises
Pei, Yilei
;
Xue, Wanxin
;
Li, Dandan
;
Su, Yong
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
1
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011529132
Saved in:
6
Ethical and managerial aspects of social network advertisement
Smith, Alan D.
;
Offodile, O. Felix
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
4
,
pp. 28-51
Persistent link: https://www.econbiz.de/10011591109
Saved in:
7
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
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