//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Post-Print / HAL"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product Placement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Product Placement
13
Product placement
13
Advertising effects
11
Werbewirkung
11
Consumer behaviour
8
Konsumentenverhalten
8
product placement
7
Brand image
5
Brand placement
5
Markenimage
5
movie
5
spontaneous day after recall
5
Brand management
4
Markenführung
4
Brand
3
Internet marketing
3
Markenartikel
3
Online-Marketing
3
Social Web
3
Social web
3
consumer
3
Computerspiel
2
Film industry
2
Filmwirtschaft
2
Jugendliche
2
Marketing management
2
Marketingmanagement
2
Video game
2
Youth
2
brand placement
2
branded-entertainment
2
content analysis
2
Advertising
1
Belgien
1
Belgium
1
Brand disclosure timing
1
Brand familiarity
1
Brand prominence
1
Branded entertainment video
1
Celebrity endorsement
1
more ...
less ...
Online availability
All
Undetermined
8
Free
5
Type of publication
All
Article
13
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
18
Author
All
Bressoud, Etienne
5
Lehu, Jean-Marc
5
Chan, Fong Yee
2
Pelsmacker, Patrick de
2
Aghakhani, Hamed
1
Aldás-Manzano, Joaquín
1
Bang, Hye Jin
1
Berlo, Zeph M. C. van
1
Bermejo-Berros, Jesús
1
Burkhalter, Janée
1
Cauberghe, Veroline
1
Chang, Ya Ping
1
Choi, Dongwon
1
Colliander, Jonas
1
Dens, Nathalie
1
Erlandsson, Susanna
1
Hudders, Liselot
1
Keib, Kate M.
1
Kumar, Ashish
1
Lee, Yen-I
1
Lowe, Ben
1
Martí-Parreño, José
1
Petrovici, Dan
1
Reijmersdal, Eva A. van
1
Rozendaal, Esther
1
Russell, Cristel Antonia
1
Salo, Jari
1
Srivastava, R. K.
1
Thornton, Corliss G.
1
Trifts, Valerie
1
Vanwesenbeeck, Ini
1
Verhellen, Yann
1
Wojdynski, Bartosz W.
1
Wouters, Marijke
1
Zhu, Dong Hong
1
more ...
less ...
Institution
All
HAL
5
Published in...
All
Journal of electronic commerce research : JECR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing communications
Post-Print / HAL
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
29
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
11
Journal of advertising research
9
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Advertising in new formats and media : current research and implications for marketers
5
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
The journal of brand management : an international journal
5
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Psychology & marketing
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
Beiträge zur Analyse und Entwicklung der Medien
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Europäische Hochschulschriften / 2
3
Journal of Indian business research
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Nürtinger Hochschulschriften : Schriftenreihe der Fachhochschule Nürtingen
3
Research
3
SpringerLink / Bücher
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Tourism management : research, policies, practice
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Breaking new ground in theory and practice
2
Business horizons
2
more ...
less ...
Source
All
ECONIS (ZBW)
13
RePEc
5
Showing
1
-
10
of
18
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie
;
Aghakhani, Hamed
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
Saved in:
4
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
5
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
6
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
7
Effects of link placements in email newsletters on their click-through rate
Kumar, Ashish
;
Salo, Jari
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 535-548
Persistent link: https://www.econbiz.de/10011880801
Saved in:
8
Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
Saved in:
9
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
10
Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong
;
Chang, Ya Ping
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10010526395
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->