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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of marketing"
~subject:"Auction theory"
~subject:"Online-Marketing"
~subject:"Werbung"
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Search: subject_exact:"Suchmaschinentechnik"
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Auction theory
Online-Marketing
Werbung
Search engine
10
Suchmaschine
10
Internet marketing
7
Advertising effects
3
Consumer behaviour
3
Information behaviour
3
Informationsverhalten
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Chen, Jianqing
1
Du, Rex Yuxing
1
Fang, Bin
1
Hung, Yu-fan
1
Jansen, Bernard J.
1
Li, Huiying
1
Li, Jun
1
Lin, Fen-hui
1
Liu, De
1
Pancras, Joseph
1
Song, Yiping
1
Whinston, Andrew B.
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Wilbur, Kenneth C.
1
Xiao, Baichun
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Xu, Linli
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Yang, Shuai
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Journal of electronic commerce research : JECR
Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Information systems research : ISR
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
10
Electronic commerce research and applications
9
CESifo working papers
8
Journal of marketing research : JMR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
Discussion papers / CEPR
6
SpringerLink / Bücher
6
Electronic commerce research
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing science
5
Quantitative marketing and economics : QME
5
essentials
5
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Management information systems : mis quarterly
4
NET Institute Working Paper
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
Discussion paper / Centre for Economic Policy Research
3
Games and economic behavior
3
Johnson School Research Paper Series
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
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ECONIS (ZBW)
7
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1
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
2
Google search effect on experience product sales and users' motivation to search : empirical evidence from the hotel industry
Zhao, Daying
;
Fang, Bin
;
Li, Huiying
;
Ye, Qiang
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011956516
Saved in:
3
Matching exactly or semantically? : an examination of the effectiveness of synonymbased matching strategy in Chinese paid search market
Yang, Shuai
;
Song, Yiping
;
Pancras, Joseph
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10011669611
Saved in:
4
Bidding of the buying funnel for sponsored search and keyword advertising
Jansen, Bernard J.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009295582
Saved in:
5
Optimal reserve price for the generalized second-price auction in sponsored search advertising
Xiao, Baichun
;
Yang, Wei
;
Li, Jun
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
3
,
pp. 114-129
Persistent link: https://www.econbiz.de/10003926626
Saved in:
6
The value of and attitude toward sponsored links for Internet information searchers
Lin, Fen-hui
;
Hung, Yu-fan
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
4
,
pp. 235-251
Persistent link: https://www.econbiz.de/10003928762
Saved in:
7
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
Saved in:
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