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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Konsumentenverhalten"
~subject:"product placement"
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Konsumentenverhalten
product placement
Product Placement
31
Product placement
31
Advertising effects
18
Werbewirkung
18
Consumer behaviour
17
Brand management
15
Markenführung
15
Brand
7
Film industry
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Filmwirtschaft
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content analysis
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brand placement
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Fernsehprogramm
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Chen, Huan
3
Callison, Coy
2
Chan, Fanny Fong Yee
2
Wang, Ye
2
Ahern, Lee
1
Baksh-Mohammed, Sufyan
1
Bellur, Saraswathi
1
Berger, Bruce K.
1
Bernal, Jorge
1
Brubaker, Pamela
1
Burkhalter, Janée
1
Chang, Ya Ping
1
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1
Craig, Clay
1
Dai, Tingting
1
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1
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1
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1
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1
Flynn, Mark A.
1
Fraustino, Julia
1
Freeman, Jason
1
Holody, Kyle J.
1
Hume, Margee
1
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Kim, Sojung
1
Knoll, Johannes
1
Kuhn, Kerri-Ann L.
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Lin, En-ying
1
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Love, Anita
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McClung, Steven
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Journal of electronic commerce research : JECR
Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
18
International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
9
Journal of advertising : official publication of the American Academy of Advertising
7
Post-Print / HAL
5
European journal of marketing : EJM
4
Journal of consumer behaviour : an international research review
4
Journal of marketing communications
4
Journal of promotion management : innovations in planning and applied research
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Journal of current issues and research in advertising
3
Psychology & marketing
3
Business horizons
2
International journal of internet marketing and advertising : IJIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of media business studies
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
22nd Biennial Conference of the International Telecommunications Society (ITS): "Beyond the Boundaries: Challenges for Business, Policy and Society", Seoul, Korea, 24th-27th June, 2018
1
Academicus International Scientific Journal
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Australasian marketing journal
1
Cogent business & management
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Digital transformation, strategic resilience, cyber security and risk management
1
Enhancing knowledge development in marketing ; Vol. 21
1
Health marketing quarterly
1
International journal of arts management
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of emerging markets
1
International journal of management & transformation : ... annual edition
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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ECONIS (ZBW)
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1
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
2
Name dropping and product mentions : branding in popular music lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
3
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
4
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
5
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
6
When fiction becomes fact : effect of reverse product placement on consumer attitudes
Patwardhan, Hemant
;
Patwardhan, Padmini
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10011532975
Saved in:
7
Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
8
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
9
Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
Saved in:
10
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
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