//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Online-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Werbewirkung
Internet marketing
94
Online-Marketing
94
Social Web
57
Social web
57
Konsumentenverhalten
51
Beziehungsmarketing
24
Relationship marketing
24
Online retailing
22
Online-Handel
22
Brand management
21
Markenführung
21
Advertising effects
20
Social media
20
Viral marketing
19
Virales Marketing
19
E-commerce
18
Electronic Commerce
18
Brand image
17
Markenimage
17
Advertising
11
Brand
11
Markenartikel
11
Website
11
Werbung
11
Marketing management
9
Marketingmanagement
9
Internet
7
Customer integration
6
Kundenintegration
6
Bibliometrics
5
Bibliometrie
5
China
5
Credibility
5
Customer satisfaction
5
Glaubwürdigkeit
5
Kundenzufriedenheit
5
Search engine
5
Social media marketing
5
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Article
56
Type of publication (narrower categories)
All
Article in journal
56
Aufsatz in Zeitschrift
56
Language
All
English
56
Author
All
Wirtz, Bernd W.
2
Ye, Qiang
2
Ahmed, Riaz Uddin
1
Alwi, Sharifah
1
Bai, Lijuan
1
Ballantine, Paul W.
1
Bartsch, Silke
1
Bigné Alcañiz, J. Enrique
1
Bogoevska-Gavrilova, Irena
1
Chang, Chia-ling
1
Chauhan, Abhishek
1
Chen, Xiayu
1
Chen, Yen-liang
1
Chen, Yuxin
1
Chen, Zong-Cheng
1
Cheng, Zhang
1
Chiu, Yu-Ping
1
Chiu, Yu-Ting
1
Chu, Xiumin
1
Chun, Wootae
1
Ciunova-Shuleska, Anita
1
Cortese, Juliann
1
D'Souza, Clare M.
1
Daiser, Peter
1
Dens, Nathalie
1
Diwanji, Vaibhav S.
1
Dou, Runliang
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
Eugene Cheng-xi Aw
1
Fang, Bin
1
Fang, Shyh-Rong
1
Farzana Quoquab
1
Fernando, Angeline Gautami
1
Forsythe, Sandra
1
France, Cassandra
1
Gabisch, Jason A.
1
Grace, Debra
1
Gu, Rui
1
Guo, Xiaolong
1
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
Marketing intelligence & planning
Journal of business research : JBR
202
Journal of retailing and consumer services
153
International journal of internet marketing and advertising : IJIMA
128
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of marketing communications
86
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
International journal of advertising : the review of marketing communications
83
Journal of advertising research
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Journal of promotion management : innovations in planning and applied research
60
International journal of hospitality management
53
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of electronic marketing and retailing : IJEMR
51
International journal of advertising : the quarterly review of marketing communications
48
The journal of product & brand management
47
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Cogent business & management
41
Electronic commerce research
41
Information systems research : ISR
41
Journal of promotion management : JPM
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing
31
International journal of consumer studies
30
International journal of technology marketing : IJTMkt
30
Journal of marketing research : JMR
30
Psychology & marketing
30
Tourism management : research, policies, practice
30
International journal of electronic commerce : IJEC
29
Asia Pacific journal of marketing and logistics
28
The journal of brand management : an international journal
28
Young consumers : insight and ideas for responsible marketers
28
Technological forecasting & social change : an international journal
27
International journal of contemporary hospitality management
26
Journal of management information systems : JMIS
26
Journal of marketing management : MM
25
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
23
more ...
less ...
Source
All
ECONIS (ZBW)
56
Showing
1
-
10
of
56
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
2
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
5
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
6
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
7
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
8
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
9
What drives liking different brand-related social media content?
Ciunova-Shuleska, Anita
;
Palamidovska-Sterjadovska, Nikolina
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 542-556
Persistent link: https://www.econbiz.de/10013393479
Saved in:
10
Non-dyadic human-robot interactions and online brand communities
Lima, Vitor
;
Zanini, Marco Tulio
;
Irigaray, Hélio …
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 724-737
Persistent link: https://www.econbiz.de/10013393525
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->