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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~subject:"Social relations"
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Search: subject_exact:"Online community"
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Internet marketing
Social relations
Social Web
129
Social web
129
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
61
Markenführung
61
Online-Marketing
55
Brand image
41
Markenimage
41
Beziehungsmarketing
31
Relationship marketing
31
Social media
29
Brand
28
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28
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23
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23
Online retailing
16
Online-Handel
16
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15
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15
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13
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13
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12
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12
Advertising effects
10
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10
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social media
8
Soziale Beziehungen
7
Social capital
6
Social commerce
6
Sozialkapital
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5
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Wirtz, Bernd W.
3
Carlson, Jamie
2
De Vries, Natalie Jane
2
Göttel, Vincent
2
Luo, Xin
2
Wang, Ye
2
Almazyad, Fadi
1
Anagrostopoulos, Christos
1
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1
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1
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1
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1
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1
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1
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1
Chen, Xiayu
1
Chia, Kai-Chieh
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of electronic commerce research : JECR
The journal of brand management : an international journal
Journal of business research : JBR
201
International journal of internet marketing and advertising : IJIMA
112
Journal of retailing and consumer services
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
64
Journal of marketing communications
60
International journal of advertising : the review of marketing communications
59
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
54
International journal of hospitality management
50
Tourism management : research, policies, practice
50
Information systems research : ISR
49
Journal of management information systems : JMIS
46
Business horizons
45
The journal of product & brand management
45
Journal of internet commerce
43
Cogent business & management
41
International journal of electronic marketing and retailing : IJEMR
36
Electronic commerce research
34
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
International journal of business information systems : IJBIS
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
International journal of contemporary hospitality management
28
Journal of marketing
28
Journal of strategic marketing
28
Journal of travel and tourism marketing
27
SpringerLink / Bücher
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of marketing management : MM
26
Springer eBook Collection
26
Journal of hospitality marketing & management
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of the Academy of Marketing Science
24
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ECONIS (ZBW)
59
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
3
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
4
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
5
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
6
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
7
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
8
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
9
The identification of ideal social media influencers : integrating the social capital, social exchange, and social learning theories
Chia, Kai-Chieh
;
Hsu, Chih-Chen
;
Lin, Liang-Tay
;
Tseng, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10012519195
Saved in:
10
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
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