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~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Dens, Nathalie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbook"
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Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
2
Online reviews
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Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
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Advertising
1
Attitude to in-game advertising
1
Behavioral intentions
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Brand image
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Brand management
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Online retailing
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Online-Handel
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Aufsatz in Zeitschrift
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Dens, Nathalie
Luo, Xin
5
Singh, Nitish
5
Brengman, Malaika
4
Liang, Ting-Peng
4
Pelsmacker, Patrick de
4
Wirtz, Bernd W.
4
Ye, Qiang
4
Alhorr, Hadi S.
2
Chen, Charlie C.
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Fang, Bin
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Forsythe, Sandra
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Kuo, Ying-Feng
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Kwon, Wi-suk
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Laumer, Sven
2
Lu, Qi
2
Nan, Guofang
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Prybutok, Victor R.
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Shen, Jia
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Shin, Namchul
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Song, Peijian
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Teo, Hock-hai
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Wang, Yonggui
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Yang, Xue
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Zhang, Zhe
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Abdullah, ABM
1
Adolphs, Christoph
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Journal of electronic commerce research : JECR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Electronic commerce research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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ECONIS (ZBW)
4
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1
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
2
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
3
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
4
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
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