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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Internet marketing"
~subject:"Social relations"
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Search: subject_exact:"Online community"
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Subject
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Internet marketing
Social relations
Social Web
65
Social web
65
Consumer behaviour
37
Konsumentenverhalten
37
Online-Marketing
25
Viral marketing
18
Virales Marketing
18
Online retailing
16
Online-Handel
16
Social media
13
E-commerce
12
Electronic Commerce
12
Beziehungsmarketing
11
Relationship marketing
11
Social network
9
Soziales Netzwerk
9
Brand management
8
Markenführung
8
Advertising effects
7
Werbewirkung
7
Social commerce
6
Brand image
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenimage
5
Soziale Beziehungen
5
Website
5
Customer integration
4
Innovation adoption
4
Innovationsakzeptanz
4
Kundenintegration
4
Social capital
4
Source credibility
4
Sozialkapital
4
Advertising
3
China
3
Content analysis
3
Credibility
3
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Type of publication
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Article
27
Type of publication (narrower categories)
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Article in journal
27
Aufsatz in Zeitschrift
27
Language
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English
27
Author
All
Wirtz, Bernd W.
3
Göttel, Vincent
2
Luo, Xin
2
Bai, Lijuan
1
Bigné Alcañiz, J. Enrique
1
Chen, Shengjun
1
Chen, Xiayu
1
Chia, Kai-Chieh
1
Chu, Xiumin
1
Chun, Wootae
1
Cortese, Juliann
1
Daiser, Peter
1
Diwanji, Vaibhav S.
1
Farzana Quoquab
1
Gu, Rui
1
Guo, Xiaolong
1
He, Wei
1
Hou, Jian-Ren
1
Hsieh, Jung-Kuei
1
Hsu, Chih-Chen
1
Huang, Hsin-Yi
1
Jihad Mohammad
1
Keng, Ching-jui
1
Kuo, Ying-Feng
1
Lai, Linda S. L.
1
Law, Rob
1
Lee, Jin Kyun
1
Lee, Shu-yueh
1
Li, Xichen
1
Li, Yuzhu
1
Liao, Qinyu
1
Liao, Tze-hsien
1
Lin, Jiabao
1
Lin, Liang-Tay
1
Ling, Haifeng
1
Liu, Yezheng
1
Lu, Qi
1
Lu, Xiaoling
1
Main, Naser Alolayyan
1
Martínez-Navarro, Jesús
1
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Published in...
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Journal of electronic commerce research : JECR
Journal of business research : JBR
201
International journal of internet marketing and advertising : IJIMA
112
Journal of retailing and consumer services
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
64
Journal of marketing communications
60
International journal of advertising : the review of marketing communications
59
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
54
International journal of hospitality management
50
Tourism management : research, policies, practice
50
Information systems research : ISR
49
Journal of management information systems : JMIS
46
Business horizons
45
The journal of product & brand management
45
Journal of internet commerce
43
Cogent business & management
40
International journal of electronic marketing and retailing : IJEMR
36
Electronic commerce research
34
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
International journal of business information systems : IJBIS
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
International journal of contemporary hospitality management
28
Journal of marketing
28
Journal of strategic marketing
28
Journal of travel and tourism marketing
27
SpringerLink / Bücher
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of marketing management : MM
26
Springer eBook Collection
26
Journal of hospitality marketing & management
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of the Academy of Marketing Science
24
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Source
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ECONIS (ZBW)
27
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27
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1
The identification of ideal social media influencers : integrating the social capital, social exchange, and social learning theories
Chia, Kai-Chieh
;
Hsu, Chih-Chen
;
Lin, Liang-Tay
;
Tseng, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10012519195
Saved in:
2
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
3
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
4
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
5
Impact of firm-generated content on firm performance and consumer engagement : evidence from social media in China
Bai, Lijuan
;
Yan, Xiangbin
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012295987
Saved in:
6
Juxtaposing impacts of social media interaction experiences on e-commerce reputation
Li, Xichen
;
Liao, Qinyu
;
Luo, Xin
;
Wang, Yaoyu
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 75-95
Persistent link: https://www.econbiz.de/10012295991
Saved in:
7
Remaining of current social network sites : an unconscious and conscious perspective
Huang, Hsin-Yi
;
Shih, Sheng-Pao
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10012153951
Saved in:
8
Exploring social influence on hedonic buying of digital goods-online games’ virtual items
Hsieh, Jung-Kuei
;
Tseng, Ching-Yin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011873192
Saved in:
9
The effect of system generated cues on microblog rewarding repost behavior : a source credibility perspective
Wang, Lei
;
Qian, Da
;
Zhu, Lin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 104-118
Persistent link: https://www.econbiz.de/10011865638
Saved in:
10
Understanding the impact of social commerce website technical features on repurchase intention : a Chinese guanxi perspective
Lin, Jiabao
;
Yan, Yanmei
;
Chen, Shengjun
;
Luo, Xin
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 225-244
Persistent link: https://www.econbiz.de/10011746728
Saved in:
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