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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Internet marketing"
~subject:"Website"
~type_genre:"Aufsatz in Zeitschrift"
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| 4 applied filters
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Subject
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Internet marketing
Website
Online-Marketing
49
Consumer behaviour
31
Konsumentenverhalten
31
Social Web
28
Social web
28
Viral marketing
18
Virales Marketing
18
Advertising effects
17
Werbewirkung
17
Online retailing
16
Online-Handel
16
E-commerce
11
Electronic Commerce
11
Social media
9
Beziehungsmarketing
7
Brand image
7
Markenimage
7
Relationship marketing
7
Advertising
6
Search engine
6
Suchmaschine
6
Werbung
6
Brand management
5
China
5
Credibility
5
Glaubwürdigkeit
5
Markenführung
5
Structural equation model
5
Strukturgleichungsmodell
5
USA
5
United States
5
Information behaviour
4
Informationsverhalten
4
Source credibility
4
Computerspiel
3
Content analysis
3
Customer satisfaction
3
Experiment
3
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Type of publication
All
Article
50
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
50
Language
All
English
50
Author
All
Wirtz, Bernd W.
4
Singh, Nitish
3
Göttel, Vincent
2
Luo, Xin
2
Nan, Guofang
2
Ye, Qiang
2
Apil, Ali Riza
1
Bai, Lijuan
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Cezar, Asunur
1
Chang, Chia-ling
1
Chao, Jenyi
1
Chao, Mike Chen-Ho
1
Chen, Charlie C.
1
Chen, Shengjun
1
Chen, Xiayu
1
Chen, Yen-liang
1
Chen, YiFeng Nancy
1
Chen, Yuxin
1
Chen, Zong-Cheng
1
Cheng, Chun Jacob
1
Cheng, Zhang
1
Chiu, Yu-Ping
1
Chiu, Yu-Ting
1
Chu, Chenyu
1
Chu, Xiumin
1
Chun, Wootae
1
Cortese, Juliann
1
Daiser, Peter
1
Dens, Nathalie
1
Diwanji, Vaibhav S.
1
Dou, Runliang
1
Dwivedi, Yogesh K.
1
Fang, Bin
1
Fang, Shyh-Rong
1
Farzana Quoquab
1
Forsythe, Sandra
1
Gabisch, Jason A.
1
Gu, Rui
1
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Published in...
All
Journal of electronic commerce research : JECR
Journal of business research : JBR
313
International journal of internet marketing and advertising : IJIMA
198
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of advertising research
114
Journal of marketing communications
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
87
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
66
Electronic commerce research
65
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
56
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of travel and tourism marketing
50
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of hospitality marketing & management
46
Journal of marketing
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
International journal of business information systems : IJBIS
44
Journal of marketing research : JMR
44
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Source
All
ECONIS (ZBW)
50
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1
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50
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1
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
2
Advertising
or brokerage model for social platforms with a commerce feature
Nan, Guofang
;
Chu, Chenyu
;
Li, Zhiyong
;
Li, Minqiang
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
2
,
pp. 155-177
Persistent link: https://www.econbiz.de/10012816120
Saved in:
3
Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior
Lu, Xianghua
;
Chen, Yuxin
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012295998
Saved in:
4
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
5
Is being helpful good enough for online reviews? : exploring the role of information credibility and data source through meta-analysis
Liang, Ting-Peng
;
Cheng, Chun Jacob
;
Saini, Vipin
;
Hsu, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
4
,
pp. 336-362
Persistent link: https://www.econbiz.de/10012816286
Saved in:
6
Social networks : usage intensity and effects on personalized
advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
7
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
8
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
9
Impact of firm-generated content on firm performance and consumer engagement : evidence from social media in China
Bai, Lijuan
;
Yan, Xiangbin
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012295987
Saved in:
10
Juxtaposing impacts of social media interaction experiences on e-commerce reputation
Li, Xichen
;
Liao, Qinyu
;
Luo, Xin
;
Wang, Yaoyu
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 75-95
Persistent link: https://www.econbiz.de/10012295991
Saved in:
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