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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Online-Marketing"
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Search: subject:"Credibility"
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Online-Marketing
Internet marketing
7
Viral marketing
7
Virales Marketing
7
Consumer behaviour
6
Credibility
6
Glaubwürdigkeit
6
Konsumentenverhalten
6
Social Web
4
Social web
4
Source credibility
4
Online retailing
3
Online-Handel
3
Social media
3
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2
Advertising effects
2
Structural equation model
2
Strukturgleichungsmodell
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Werbewirkung
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Werbung
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Advertisement
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Beschwerdemanagement
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Beziehungsmarketing
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Cognition
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Complaint management
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Consumer-generated advertising
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Data source
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Diagnosticity
1
Elaboration Likelihood Model
1
Elaboration likelihood model
1
Electronic word of mouth
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Electronic word-of-mouth
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Heuristic-systematic Model
1
Informant credibility
1
Information behaviour
1
Information credibility
1
Information helpfulness
1
Informationsverhalten
1
Kognition
1
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7
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7
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Chen, Xiayu
1
Cheng, Chun Jacob
1
Chu, Xiumin
1
He, Wei
1
Hsu, Shih-Chieh Jack
1
Lee, Jin Kyun
1
Lee, Shu-yueh
1
Liang, Ting-Peng
1
Ling, Haifeng
1
Liu, Yezheng
1
Qian, Da
1
Saini, Vipin
1
Steffes Hansen, Sara
1
Teo, Hock-hai
1
Thomas, Marc-Julian
1
Wang, Lei
1
Wang, Xinwei
1
Wei, Kwok Kee
1
Weyerer, Jan C.
1
Wirtz, Bernd W.
1
Yin, Guopeng
1
Zhu, Lin
1
Zhu, Ling
1
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Journal of electronic commerce research : JECR
International journal of internet marketing and advertising : IJIMA
12
Journal of business research : JBR
10
Journal of marketing communications
9
International journal of advertising : the review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of internet commerce
5
Journal of retailing and consumer services
5
International journal of consumer studies
4
Journal of promotion management : JPM
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of management information systems : JMIS
3
Marketing intelligence & planning
3
Young consumers : insight and ideas for responsible marketers
3
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of economic research
2
Journal of business ethics : JOBE
2
Journal of consumer marketing
2
Journal of global marketing
2
Journal of international trade & commerce
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Markstones-Arbeitspapiere
2
Pakistan journal of commerce and social sciences
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business strategy and the environment
1
Cogent business & management
1
Corporate communications : an international journal
1
Corporate reputation review : an international journal
1
Decision : official journal of Indian Institute of Management Calcutta
1
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ECONIS (ZBW)
7
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1
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7
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7
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1
Is being helpful good enough for online reviews? : exploring the role of information
credibility
and data source through meta-analysis
Liang, Ting-Peng
;
Cheng, Chun Jacob
;
Saini, Vipin
;
Hsu, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
4
,
pp. 336-362
Persistent link: https://www.econbiz.de/10012816286
Saved in:
2
The effect of system generated cues on microblog rewarding repost behavior : a source
credibility
perspective
Wang, Lei
;
Qian, Da
;
Zhu, Lin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 104-118
Persistent link: https://www.econbiz.de/10011865638
Saved in:
3
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
4
Determinants of online review
credibility
and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Saved in:
5
Is this opinion leader's review useful? : peripheral cues for online review helpfulness
Zhu, Ling
;
Yin, Guopeng
;
He, Wei
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10010476763
Saved in:
6
Consumer-generated ads on Youtube : impacts of source
credibility
and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
7
Simultaneity and interactivity of the effects of communication elements on consumers' decision making in EWOM systems
Wang, Xinwei
;
Teo, Hock-hai
;
Wei, Kwok Kee
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
3
,
pp. 153-174
Persistent link: https://www.econbiz.de/10011372585
Saved in:
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