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~isPartOf:"Journal of euromarketing"
~isPartOf:"The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business"
~type_genre:"Aufsatz in Zeitschrift"
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International marketing
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Journal of euromarketing
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
International marketing review
128
Journal of international marketing
120
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of international consumer marketing
33
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The journal of business & industrial marketing
17
Journal of world business : JWB
15
The journal of product & brand management
15
European journal of international management : EJIM
14
Marketing intelligence & planning
14
International journal of business and globalisation : IJBG
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing
13
Journal of marketing management : MM
13
Advances in international marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of East-West business
10
Journal of marketing communications
10
Business horizons
9
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Harvard business review : HBR
9
Información comercial española : ICE : revista de economía
9
International journal of export marketing
9
Journal of international management
9
International journal of emerging markets
8
Journal for global business advancement : JGBA
8
Journal of international trade & commerce
8
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ECONIS (ZBW)
35
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1
A comparative cross-national examination of online investment promotion
Nowak, Jan
- In:
Journal of euromarketing
25
(
2016
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011633978
Saved in:
2
The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha
;
Kaynak, Erdener
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 120-131
Persistent link: https://www.econbiz.de/10011408858
Saved in:
3
Global consumer culture positioning : the use of global consumer culture positioning appeals across four European countries
Czarnecka, Barbara
;
Keles, Serap
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 59-67
Persistent link: https://www.econbiz.de/10010497693
Saved in:
4
"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata
;
Pegan, Giovanna
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
Saved in:
5
Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju.
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
Saved in:
6
International branding : a framework for classification and analysis
Solberg, Carl Arthur
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 5-21
Persistent link: https://www.econbiz.de/10010504731
Saved in:
7
The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities
Ketelaar, Paul E.
;
Maesen, Stijn
;
Linssen, Lisbeth
; …
- In:
Journal of euromarketing
22
(
2013
)
1/2
,
pp. 5-23
Persistent link: https://www.econbiz.de/10010127921
Saved in:
8
Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
9
How many Europes are there? : an economic and cultural segmentation of the European market
Dursun-Kilic, Turkan
;
Kilic, Ceyhan
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 136-152
Persistent link: https://www.econbiz.de/10009728875
Saved in:
10
How global are global brands? : an empirical brand awareness and image analysis
Cleff, Thomas
;
Martinez, César Javier Sepúlveda
; …
- In:
Journal of euromarketing
20
(
2011
)
1/2
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009549045
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