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~isPartOf:"Journal of euromarketing"
~subject:"Theorie"
~subject:"Transnational corporation"
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Transnational corporation
International marketing
26
Internationales Marketing
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Brand management
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EU countries
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Akinci, Serkan
1
Aksoy, Safak
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Atilgan, Eda
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Day, Ken
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Herbig, Paul A.
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Kaynak, Erdener
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Milewicz, John
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Journal of euromarketing
International marketing review
33
Journal of international marketing
20
Europäische Hochschulschriften / 5
15
International business review : the official journal of the European International Business Academy
13
Journal of global marketing
10
Gabler Edition Wissenschaft
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
9
Management international review : mir ; journal of international business
8
Journal of the Academy of Marketing Science
7
The SAGE handbook of international marketing
7
International journal of emerging markets
5
Journal of international consumer marketing
5
Journal of world business : JWB
5
SpringerLink / Bücher
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Berichte aus der Betriebswirtschaft
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DUV : Wirtschaftswissenschaft
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Harvard business review : HBR
4
International journal of export marketing
4
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
4
Journal of business ethics : JOBE
4
Journal of business research : JBR
4
Journal of international entrepreneurship
4
Journal of international management
4
Working paper series
4
Advances in international marketing
3
Anxieties and management responses in international business
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
DUV / Wirtschaftswissenschaft
3
Effects of globalization on the firm
3
Gabler-Lehrbuch
3
Global Management : mit 8 Tabellen
3
Información comercial española : ICE : revista de economía
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing ; Vol. V
3
Journal of business case studies
3
Journal of international food & agribusiness marketing : JIFAM
3
Journal of marketing
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ECONIS (ZBW)
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1
A comparative cross-national examination of online investment promotion
Nowak, Jan
- In:
Journal of euromarketing
25
(
2016
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011633978
Saved in:
2
Customer-based brand equity for global brands : a multinational approach
Atilgan, Eda
;
Akinci, Serkan
;
Aksoy, Safak
;
Kaynak, Erdener
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10003882147
Saved in:
3
Market signaling by multinational firms : an international comparison
Milewicz, John
;
Herbig, Paul A.
;
Day, Ken
- In:
Journal of euromarketing
12
(
2002
)
2
,
pp. 55-70
Persistent link: https://www.econbiz.de/10001861829
Saved in:
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