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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Bronnenberg, Bart J."
~person:"Chu, Junhong"
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Bronnenberg, Bart J.
Chu, Junhong
Zeithammer, Robert
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Johnson, Kim K. P.
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Journal of fashion marketing and management
Journal of internet commerce
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
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ECONIS (ZBW)
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1
Changing their tune : how consumers' adoption of online streaming affects music consumption and discovery
Datta, Hannes
;
Knox, George
;
Bronnenberg, Bart J.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10011818438
Saved in:
2
Quantifying cross and direct network effects in online consumer-to-consumer plaftorms
Chu, Junhong
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 870-893
Persistent link: https://www.econbiz.de/10011617435
Saved in:
3
Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.
;
Kim, Jun B.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
Saved in:
4
Quantifying transaction costs in online/off-line grocery channel choice
Chintagunta, Pradeep K.
;
Chu, Junhong
;
Cebollada, Javier
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 96-114
Persistent link: https://www.econbiz.de/10009511626
Saved in:
5
Online demand under limited consumer search
Kim, Jun B.
;
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1001-1023
Persistent link: https://www.econbiz.de/10008821806
Saved in:
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