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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of management studies : JMS"
~subject:"International market entry"
~subject:"Markenartikel"
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International market entry
Markenartikel
Mode
224
Fashion
216
Konsumentenverhalten
137
Consumer behaviour
133
Bekleidungsindustrie
76
Clothing industry
76
Textile distribution
61
Textilhandel
61
Brand management
44
Markenführung
44
Luxury goods
35
Luxusgüter
35
Clothing
26
USA
25
Bekleidung
23
United States
23
Brand image
21
Markenimage
21
Social Web
21
Social web
21
Brand
20
Sustainability
18
Corporate Social Responsibility
17
Frauen
17
Lieferkette
17
Supply chain
17
Sustainable product
17
Women
17
Öko-Produkt
17
Corporate social responsibility
16
Fashion industry
15
Jugendliche
15
Nachhaltigkeit
15
Trend
15
Beziehungsmarketing
14
Internet marketing
14
Online-Marketing
14
Personality psychology
14
Persönlichkeitspsychologie
14
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1
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1
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1
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1
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1
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1
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1
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Journal of fashion marketing and management
Journal of management studies : JMS
International business review : the official journal of the European International Business Academy
22
Journal of business research : JBR
15
Journal of retailing and consumer services
10
Journal of global fashion marketing : JGfM
8
Journal of world business : JWB
8
Management international review : mir ; journal of international business
8
The journal of brand management : an international journal
8
European journal of international management : EJIM
7
International journal of business and globalisation : IJBG
7
International marketing review
7
Journal of international management
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Baltic journal of management
5
International journal of retail & distribution management
5
International journal of emerging markets
4
Emerging markets, finance and trade : EMFT
3
International journal of globalisation and small business : IJGSB
3
Journal of East European management studies : JEEMS
3
Journal of East-West business
3
Journal of international marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Springer eBook Collection
3
The journal of product & brand management
3
Argumenta oeconomica
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
Asian business & management
2
Business Analytics
2
Business history
2
Business research quarterly : BRQ
2
Cogent economics & finance
2
Corporate governance : international journal of business in society
2
Country of origin effect : looking back and moving forward
2
Detox fashion : case studies
2
Economic modelling
2
European journal of marketing : EJM
2
Global business review
2
Global strategy journal : GSJ
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of comparative management
2
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Source
All
ECONIS (ZBW)
24
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1
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24
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date (oldest first)
1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
3
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
4
CSR drivers of fashion SMEs and performance : the role of internationalization
Rienda, Laura
;
Ruiz-Fernández, Lorena
;
Poveda-Pareja, …
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 561-576
Persistent link: https://www.econbiz.de/10014288986
Saved in:
5
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
6
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
7
Development of an identity model for sector brands
Lourenção, Marina Toledo de Arruda
;
Giraldi, Janaina …
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 317-340
Persistent link: https://www.econbiz.de/10011773341
Saved in:
8
Which resources matter how and where? : a meta-analysis on firms' foreign establishment
mode
choice
Klier, Hendrik
;
Schwens, Christian
;
Zapkau, Florian
; …
- In:
Journal of management studies : JMS
54
(
2017
)
3
,
pp. 304-339
Persistent link: https://www.econbiz.de/10011698110
Saved in:
9
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
10
Strategic choices at entry and relative survival advantage of cooperatives versus corporations in the US bio-ethanol industry : 1978-2015
Boone, Christophe
;
Özcan, Serden
- In:
Journal of management studies : JMS
53
(
2016
)
7
,
pp. 1113-1140
Persistent link: https://www.econbiz.de/10011634450
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