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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Psychology & marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Markenidentität"
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Konsumentenverhalten
Brand image
324
Markenimage
324
Consumer behaviour
208
Brand management
166
Markenführung
166
Brand
83
Markenartikel
83
Tourism marketing
59
Tourismusmarketing
59
Destination management
50
Destinationsmanagement
50
Beziehungsmarketing
48
Relationship marketing
48
Designation of origin
38
Herkunftsbezeichnung
38
Holiday behaviour
38
Urlaubsverhalten
38
Social Web
32
Social web
32
Advertising effects
29
Werbewirkung
29
destination image
28
Luxury goods
26
Luxusgüter
26
Fashion
25
Mode
25
USA
25
Tourism destination
24
Tourismusregion
24
United States
24
Personality psychology
23
Persönlichkeitspsychologie
23
Customer satisfaction
19
Internet marketing
19
Kundenzufriedenheit
19
Online-Marketing
19
Brand extension
18
Markentransfer
18
Tourism
18
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Undetermined
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Article
208
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208
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208
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English
208
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Albrecht, Carmen-Maria
3
Kuanr, Abhisek
3
Kwak, Hyokjin
3
Loureiro, Sandra Maria Correia
3
Phau, Ian
3
Pradhan, Debasis
3
Puzakova, Marina
3
Woodside, Arch G.
3
Ailawadi, Kusum L.
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Chu, Xing-Yu
2
Doss, Farrell
2
Ekinci, Yuksel
2
Hennigs, Nadine
2
Huang, Hazel H.
2
Iacobucci, Dawn
2
Kim, HaeJung
2
Kim, Jiyoung
2
Kim, Jooyoung
2
King, Ceridwyn
2
Klarmann, Christiane
2
Kwon, Wi-suk
2
Lee, Michael S. W.
2
Lee, Yuri
2
MacInnis, Deborah J.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Nunes, Joseph C.
2
Penz, Elfriede
2
Perdue, Richard R.
2
Raimondo, Maria Antonietta
2
Robinson, Tammy
2
Rocereto, Joseph F.
2
Shin, Hakseung
2
So, Kevin Kam Fung
2
Steenkamp, Jan-Benedict E. M.
2
Stöttinger, Barbara
2
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Journal of fashion marketing and management
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Psychology & marketing
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
75
European journal of marketing : EJM
74
Journal of international consumer marketing
71
International journal of hospitality management
61
Marketing intelligence & planning
60
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
55
Journal of global marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of promotion management : innovations in planning and applied research
44
Journal of Islamic marketing
42
Journal of the Academy of Marketing Science
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
208
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1
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208
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
5
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
6
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
7
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
8
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
9
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
10
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
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