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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
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Search: subject_exact:"Elderly people"
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Consumer behaviour
Elderly people
20
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Wilson-Nash, Carolyn
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Journal of fashion marketing and management
Journal of marketing management : JMM ; journal of the Academy of Marketing
Psychology & marketing
International journal of consumer studies
17
Journal of retailing and consumer services
12
Working paper / National Bureau of Economic Research, Inc.
10
Journal of business research : JBR
7
NBER Working Paper
7
NBER working paper series
7
The silver market phenomenon : marketing and innovation in the aging society
7
Journal of marketing management : MM
6
The aging consumer : perspectives from psychology and marketing
6
The journal of services marketing
6
International journal of hospitality management
5
The aging consumer : perspectives from psychology and economics
5
The international review of retail, distribution and consumer research
5
Health marketing quarterly
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
International journal of retail & distribution management
4
Jahrbuch Seniorenmarketing
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of consumer behaviour : an international research review
4
Journal of travel and tourism marketing
4
Marketing letters : a journal of research in marketing
4
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
3
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of advertising research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
MEA discussion papers
3
Marketing and consumer psychology series
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
The silver market phenomenon : business opportunities in an era of demographic change
3
Working papers / Institute of Economic Research SAS
3
55plus Marketing : Zukunftsmarkt Senioren
2
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
2
After sixty : marketing to baby boomers reaching their big transition years
2
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ECONIS (ZBW)
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1
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
2
Locked-in : the dangers of health service captivity and cessation for older adults and their carers during COVID-19
Wilson-Nash, Carolyn
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 1958-1982
Persistent link: https://www.econbiz.de/10014234273
Saved in:
3
Reassembling the elderly consumption ensemble : retaining independence through smart assisted living technologies
Schneider-Kamp, Anna
;
Askegaard, Søren
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 2011-2034
Persistent link: https://www.econbiz.de/10014234279
Saved in:
4
(Mis)representations of older consumers in advertising : stigma and inadequacy in ageing societies
Rosenthal, Benjamin
;
Cardoso, Flávia
;
Abdalla, Carla Caires
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 569-593
Persistent link: https://www.econbiz.de/10012515284
Saved in:
5
Legacy writing and the consumption of biographic services
Guillemot, Samuel
;
Urien, Bertrand
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 971-981
Persistent link: https://www.econbiz.de/10011602986
Saved in:
6
Context effects on older consumers' cognitive age : the role of hedonic versus utilitarian goals
Guido, Gianluigi
;
Amatulli, Cesare
;
Peluso, Alessandro M.
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 103-114
Persistent link: https://www.econbiz.de/10010253356
Saved in:
7
Consumer behavior in later life : current knowledge, issues, and new directions for research
Moschis, George P.
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 57-75
Persistent link: https://www.econbiz.de/10009504550
Saved in:
8
Trust, commitment, and older women : exploring brand attachment differences in the elderly segment
Jahn, Steffen
;
Gaus, Hansjoerg
;
Kiessling, Tina
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009554785
Saved in:
9
An exploration of how mature women buy clothing : empirical insights and a model
Holmlund, Maria
;
Hagman, Anne
;
Polsa, Pia
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 108-122
Persistent link: https://www.econbiz.de/10008990984
Saved in:
10
Self-concept and the fashion behavior of women over 50
Peters, Cara Okleshen
;
Shelton, Jeremy A.
;
Thomas, Jane Boyd
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 291-305
Persistent link: https://www.econbiz.de/10009268747
Saved in:
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