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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Luxusgüter"
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Search: subject:"Markenführung"
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Luxusgüter
Brand management
351
Markenführung
351
Consumer behaviour
299
Konsumentenverhalten
299
Brand image
191
Markenimage
191
Brand
167
Markenartikel
164
Beziehungsmarketing
117
Relationship marketing
117
Einzelhandel
77
Retail trade
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66
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65
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65
Luxury goods
60
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48
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Customer satisfaction
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Handelsmarke
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Markentreue
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Park, Jungkun
4
Phau, Ian
4
Hyun, Hyowon
3
Loureiro, Sandra Maria Correia
3
Ahn, Jiseon
2
Husain, Rehan
2
Kim, Jieun
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2
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1
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1
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1
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1
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1
Cauberghe, Verolien
1
Cavender, RayeCarol
1
Cham Tat Huei
1
Cheah, Isaac
1
Cho, Eunjoo
1
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1
Chong, Calvin
1
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1
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1
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1
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1
Eugene Cheng-xi Aw
1
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1
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Journal of fashion marketing and management
Journal of retailing and consumer services
Journal of business research : JBR
76
The journal of brand management : an international journal
51
The journal of product & brand management
25
Journal of global fashion marketing : JGfM
17
SpringerLink / Bücher
15
International journal of retail & distribution management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of advertising : the review of marketing communications
10
Journal of international consumer marketing
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
8
Psychology & marketing
8
International marketing review
7
Journal of strategic marketing
7
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Springer eBook Collection
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Cogent business & management
5
International journal of consumer studies
5
Journal of marketing management : MM
5
Journal of revenue and pricing management
5
Journal of travel and tourism marketing
5
Marketing intelligence & planning
5
The Oxford handbook of luxury business
5
Central European business review : CEBR
4
European journal of marketing
4
International journal of contemporary hospitality management
4
International journal of wine business research : IJWBR
4
Management for Professionals
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Palgrave Advances in Luxury
4
Palgrave advances in luxury
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Management
4
Strategic change
4
Sustainable Luxury : An International Perspective
4
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ECONIS (ZBW)
60
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
3
Understanding consumer repurchase intentions towards luxury retail brands : evidence from an emerging market
Sharma, Purva
;
Srivastava, Ankur
;
Sharma, Veenu
;
Singh, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014460807
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
How social capital builds online brand advocacy in luxury social media brand communities
Wong, Amy
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014235383
Saved in:
6
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
7
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
8
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
9
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
10
Antecedents to the conspicuous consumption of luxury fashion brands by middle-income black South Africans
Saruchera, Fanny
;
Mthombeni, Lebohang
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 944-964
Persistent link: https://www.econbiz.de/10014430531
Saved in:
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