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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising effects"
~subject:"Markenführung"
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Advertising effects
Markenführung
Brand image
115
Markenimage
115
Konsumentenverhalten
94
Consumer behaviour
93
Brand management
74
Brand
44
Markenartikel
44
Fashion
21
Mode
21
Luxury goods
20
Luxusgüter
20
Bekleidung
18
Clothing
16
Werbewirkung
14
Beziehungsmarketing
13
Relationship marketing
13
USA
12
United States
9
Branding
8
Emotion
8
Social Web
8
Social web
8
Brand loyalty
7
Internet marketing
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Personality psychology
7
Persönlichkeitspsychologie
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Brand extension
6
Brand personality
6
Designation of origin
6
Herkunftsbezeichnung
6
Indien
6
Kundenzufriedenheit
6
Markentransfer
6
Perception
6
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English
79
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Ahuvia, Aaron
2
Bagozzi, Richard P.
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Batra, Rajeev
2
Dens, Nathalie
2
Gunasti, Kunter
2
Kim, Jiyoung
2
Klink, Richard R.
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Kouril, Michal
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Lee, Yuri
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Lehmann, Donald R.
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Liu, Maggie Wenjing
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2
Rossiter, John R.
2
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2
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Wu, Lan
2
Aguirre-Rodriguez, Alexandra
1
Alexander, Bethan
1
Baghi, Ilaria
1
Banerjee, Madhumita
1
Bang Nguyen Viet
1
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1
Baxter, Stacey M.
1
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1
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1
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1
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1
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Journal of fashion marketing and management
Marketing letters : a journal of research in marketing
Journal of business research : JBR
343
The journal of product & brand management
283
The journal of brand management : an international journal
268
Journal of retailing and consumer services
168
European journal of marketing : EJM
84
Journal of marketing communications
77
Psychology & marketing
76
Asia Pacific journal of marketing and logistics
73
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of hospitality management
61
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of international consumer marketing
49
Journal of promotion management : innovations in planning and applied research
47
Journal of strategic marketing
46
Journal of global marketing
44
SpringerLink / Bücher
44
Tourism management : research, policies, practice
44
Cogent business & management
43
International journal of internet marketing and advertising : IJIMA
43
The journal of consumer marketing
43
The IUP journal of brand management : IJBRM
42
International journal of consumer studies
41
International marketing review
41
Journal of promotion management : JPM
41
Journal of the Academy of Marketing Science
41
Journal of marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of marketing management : MM
37
International journal of advertising : the review of marketing communications
36
European journal of marketing
35
International journal of advertising : the quarterly review of marketing communications
35
Journal of travel and tourism marketing
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of Islamic marketing
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
International journal of sports marketing & sponsorship
29
Global business review
28
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ECONIS (ZBW)
79
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
3
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
4
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
5
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
6
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
7
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
8
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
9
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
10
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
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