//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand image
107
Markenimage
107
Consumer behaviour
78
Konsumentenverhalten
78
Brand management
70
Markenführung
70
Markenartikel
33
Fashion
21
Mode
21
Luxury goods
19
Luxusgüter
19
Bekleidung
18
Clothing
18
Beziehungsmarketing
13
Relationship marketing
13
Social Web
10
Social web
10
USA
10
United States
9
Brand extension
7
Designation of origin
7
Herkunftsbezeichnung
7
India
7
Indien
7
Internet marketing
7
Markentransfer
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Personality psychology
7
Persönlichkeitspsychologie
7
Brand loyalty
6
Bekleidungsindustrie
5
Clothing industry
5
Einzelhandel
5
Retail trade
5
Bibliometrics
4
Bibliometrie
4
Customer satisfaction
4
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
33
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Language
All
English
33
Author
All
Cleff, Thomas
2
Kakati, Rinalini P.
2
Kim, Jiyoung
2
Lee, Yuri
2
Mathews, Jose
2
Walter, Nadine
2
Baswan, Taru
1
Brahmbhatt, Dhruv
1
Cheah, Isaac
1
Choi, Yun Jung
1
Chong, Calvin
1
Choudhury, Dibyendu
1
Choudhury, Smitishikha
1
Choudhury, Smritishikha
1
Danbury, Annie
1
Doss, Farrell
1
Duverger, Philippe
1
Esmaeilpour, Fariba
1
Fatima, Farheen
1
Fitzsimmons, Jason R.
1
Geissinger, Andrea
1
Ghosh, Saugat
1
Gupta, Gaurav
1
Harradine, Rod
1
Hassan, Salah
1
Hsu, Li-Chun
1
Jegethesan, Kavisha
1
Joji Alex N.
1
Jung, Hye Jung
1
Kanthavanich, Poramate
1
Kastiya, Shweta
1
Kim, HaeJung
1
Kim, Hyeonsoo
1
Küster, Inés
1
Laurell, Christofer
1
Le, Linh Ha
1
Leung, Xi Y.
1
Lin, I Chun
1
Masheswari, Namrata
1
McKneely, Brittany
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
The IUP journal of brand management : IJBRM
Journal of business research : JBR
191
The journal of brand management : an international journal
167
The journal of product & brand management
155
Journal of retailing and consumer services
92
European journal of marketing : EJM
43
Psychology & marketing
42
Asia Pacific journal of marketing and logistics
40
Marketing intelligence & planning
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of marketing communications
30
Journal of strategic marketing
30
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
27
European journal of marketing
25
Journal of international consumer marketing
25
International journal of consumer studies
24
International journal of hospitality management
24
Journal of the Academy of Marketing Science
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
International marketing review
22
Journal of global marketing
20
Journal of marketing
20
Journal of promotion management : innovations in planning and applied research
20
Cogent business & management
19
Journal of promotion management : JPM
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of international marketing
17
Young consumers : insight and ideas for responsible marketers
17
International journal of advertising : the quarterly review of marketing communications
15
International journal of market research
15
Journal of Islamic marketing
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of internet marketing and advertising : IJIMA
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
more ...
less ...
Source
All
ECONIS (ZBW)
33
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
3
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
4
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
5
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
6
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
7
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
8
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
9
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
10
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->