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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of product & brand management"
~subject:"Retail trade"
~subject:"United States"
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Search: subject_exact:"Konsumentenpsychologie"
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Retail trade
United States
Consumer behaviour
675
Konsumentenverhalten
675
Brand management
329
Markenführung
329
Brand image
287
Markenimage
287
Brand
202
Markenartikel
200
Fashion
142
Mode
142
Beziehungsmarketing
118
Relationship marketing
118
Clothing
92
Bekleidung
91
Social Web
82
Social web
82
Luxury goods
79
Luxusgüter
79
USA
69
Bekleidungsindustrie
67
Clothing industry
67
Internet marketing
60
Online-Marketing
60
Emotion
44
Online retailing
44
Online-Handel
44
Textile distribution
44
Textilhandel
44
Advertising effects
41
Werbewirkung
41
Brand loyalty
38
Personality psychology
37
Persönlichkeitspsychologie
37
Preismanagement
33
Pricing strategy
33
Frauen
32
Women
32
Marketing management
31
Social media
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91
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English
91
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Lennon, Sharron J.
3
Seock, Yoo-kyoung
3
Broyles, S. Allen
2
Chang, Hyo Jung
2
Clark, Ronald A.
2
Hodges, Nancy
2
Hustvedt, Gwendolyn
2
Jung, Jaehee
2
Kim, Jieun
2
Kim, Jihyun
2
Kim, Minjeong
2
Kinley, Tammy R.
2
Kwon, Wi-suk
2
Lee, Hyun-hwa
2
Leingpibul, Thaweephan
2
Park, Jihye
2
Peters, Cara Okleshen
2
Thomas, Jane Boyd
2
Watchravesringkan, Kittichai
2
Arantola, Noora
1
Ashill, Nicholas Jeremy
1
Bahng, Young Jin
1
Bailey, Lauren R.
1
Behi, Azza Temessek
1
Belaid, Samy
1
Berenguer Contrí, Gloria
1
Bernard, John C.
1
Bhaduri, Gargi
1
Bodkin, Charles D.
1
Boisvert, Jean
1
Bradshaw, Amanda S.
1
Bressoud, Etienne
1
Burgess, Brigitte
1
Carroll, Kate
1
Carroll, Kathryn A.
1
Chang, Jae Youn
1
Chapman, Christopher N.
1
Chattaraman, Veena
1
Chebat, Jean-Charles
1
Chen, Tom
1
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Published in...
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Journal of fashion marketing and management
The journal of product & brand management
Journal of retailing and consumer services
518
Working paper / National Bureau of Economic Research, Inc.
247
Journal of business research : JBR
179
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
International journal of retail & distribution management
138
Journal of retailing
134
The international review of retail, distribution and consumer research
110
Psychology & marketing
92
International journal of retail and distribution management
67
International journal of consumer studies
58
The journal of consumer marketing
56
International journal of hospitality management
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
NBER working paper series
50
American journal of agricultural economics
48
International journal of electronic marketing and retailing : IJEMR
43
Journal of international consumer marketing
43
Journal of the Academy of Marketing Science
42
European journal of marketing : EJM
41
Journal of marketing
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The American economic review
40
Journal of marketing theory and practice
39
The journal of services marketing
38
European journal of operational research : EJOR
34
Asia Pacific journal of marketing and logistics
32
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of consumer behaviour : an international research review
28
Journal of food products marketing
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of business ethics : JOBE
27
Marketing intelligence & planning
27
Discussion paper / Centre for Economic Policy Research
26
International journal of sport management and marketing : IJSMM
25
Applied economics
24
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ECONIS (ZBW)
91
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1
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91
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1
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
2
Using consumer preference data in forecasting demand in apparel retailing
Sundararaman, Banumathy
;
Ramalingam, Neelakandan
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 316-333
Persistent link: https://www.econbiz.de/10014495527
Saved in:
3
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes
Lee, Jonggeun
;
Sadachar, Amrut
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 334-356
Persistent link: https://www.econbiz.de/10014495528
Saved in:
4
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
5
Driving a difference : the role of the Covid-19 pandemic in U.S. consumers' information search behaviors and purchasing of Japanese automobiles
Namin, Aidin
;
Ketron, Seth
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 488-499
Persistent link: https://www.econbiz.de/10014229067
Saved in:
6
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
7
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
8
Examining the drivers of deviant service adaption in fashion retailing : the role of tenure
Mortimer, Gary
;
Wang, Shasha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 221-246
Persistent link: https://www.econbiz.de/10013162349
Saved in:
9
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
10
Antecedents and consequences of experiential value in fashion retailing : a study on Indian consumers
Varshneya, Geetika
- In:
Journal of fashion marketing and management
26
(
2022
)
5
,
pp. 832-851
Persistent link: https://www.econbiz.de/10013555061
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