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~isPartOf:"Journal of fashion marketing and management"
~source:"econis"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
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Einzelhandel
Marketingmanagement
Brand image
54
Markenimage
54
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
28
Markenführung
28
Fashion
21
Mode
21
Luxury goods
18
Luxusgüter
18
Brand
17
Markenartikel
17
Bekleidung
16
Clothing
16
Social Web
8
Social web
8
USA
7
Beziehungsmarketing
6
Designation of origin
6
Herkunftsbezeichnung
6
Relationship marketing
6
United States
6
Bekleidungsindustrie
5
Clothing industry
5
Internet marketing
5
Online-Marketing
5
Marketing management
4
Personality psychology
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Persönlichkeitspsychologie
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Brand loyalty
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Brand personality
3
China
3
Corporate Social Responsibility
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Corporate social responsibility
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Frauen
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India
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Indien
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Bang Nguyen Viet
1
Chang, Jae Youn
1
Dang Huu Phuc
1
Das, Gopal
1
Hawley, Jana M.
1
Hoa Pham
1
Kwon, Wi-suk
1
Lee, Seung-eun
1
Manlow, Veronica
1
Nobbs, Karinna
1
Schanski, Morgan
1
Taube, Julia
1
Tong, Xiao
1
Touchette, Ben
1
Warnaby, Gary
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Journal of fashion marketing and management
Journal of retailing and consumer services
51
Journal of business research : JBR
45
The journal of product & brand management
33
The journal of brand management : an international journal
25
European journal of marketing : EJM
20
International journal of retail & distribution management
20
The international review of retail, distribution and consumer research
14
Journal of marketing
11
Journal of marketing communications
11
Journal of retailing
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
International marketing review
10
Journal of marketing management : MM
10
Journal of the Academy of Marketing Science
10
Cogent business & management
9
Journal of strategic marketing
9
The marketing review
7
International journal of retail and distribution management
6
Journal of global marketing
6
Marketing intelligence & planning
6
International journal of internet marketing and advertising : IJIMA
5
International review on public and non-profit marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing : ZFP ; journal of research and management
5
The IUP journal of brand management : IJBRM
5
The journal of consumer marketing
5
Australasian marketing journal
4
Business horizons
4
EuroMed journal of business
4
European research studies
4
International journal of business excellence
4
Journal of business ethics : JOBE
4
Journal of marketing for higher education
4
Journal of marketing research : JMR
4
Journal of marketing theory and practice
4
Marketing letters : a journal of research in marketing
4
Qualitative market research : an international journal
4
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ECONIS (ZBW)
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1
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
2
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
3
How brand interaction in pop-up shops influences consumers' perceptions of luxury fashion retailers
Taube, Julia
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
Saved in:
4
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
5
Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
Saved in:
6
Form and function of luxury flagships : an international exploratory study of the meaning of the flagship store for managers and customers
Manlow, Veronica
;
Nobbs, Karinna
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10009732064
Saved in:
7
Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10003904789
Saved in:
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