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~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Brand management
Consumer behaviour
73
Konsumentenverhalten
73
Markenführung
65
Fashion
55
Mode
55
Brand image
54
Markenimage
54
Brand
37
Markenartikel
36
Luxury goods
34
Luxusgüter
34
Bekleidung
22
Clothing
22
Bekleidungsindustrie
17
Clothing industry
17
Beziehungsmarketing
14
Relationship marketing
14
Social Web
13
Social web
13
Textile distribution
11
Textilhandel
11
USA
11
Internet marketing
10
Online-Marketing
10
United States
10
Brand loyalty
7
Jugendliche
7
Youth
7
Branding
6
Designation of origin
6
Gesellschaft
6
Herkunftsbezeichnung
6
Luxury
6
Online retailing
6
Online-Handel
6
Personality psychology
6
Persönlichkeitspsychologie
6
Society
6
China
5
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Undetermined
42
Free
1
Type of publication
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Article
62
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
Language
All
English
65
Author
All
Phau, Ian
5
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Lee, Yuri
2
Warnaby, Gary
2
Ahn, SooKyoung
1
Alexander, Bethan
1
Andreu Domingo, David
1
Arroyo-Cañada, Francisco-Javier
1
Bang Nguyen Viet
1
Barnes, Liz
1
Behrens, Stefan
1
Berlanga Silvente, Vanesa
1
Bradshaw, Amanda S.
1
Brum, Alessandro
1
Carduck, Juliane
1
Casais, Beatriz
1
Castelli, Cecilia
1
Cauberghe, Verolien
1
Cavender, RayeCarol
1
Chang, Jae Youn
1
Cheah, Isaac
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Calvin
1
Choo, Ho Jung
1
Coates, Nigel
1
Contreras, Luis Ortega
1
Creighton, Rachel
1
Cretul, Matthew
1
Danbury, Annie
1
Dang Huu Phuc
1
Del Olmo Arriaga, Josep Lluis
1
Doss, Farrell
1
Duverger, Philippe
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Forney, Judith A.
1
Fuxman, Leonora
1
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Published in...
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Journal of fashion marketing and management
Journal of business research : JBR
602
The journal of brand management : an international journal
560
The journal of product & brand management
384
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Marketing intelligence & planning
111
Journal of strategic marketing
110
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
The journal of consumer marketing
52
The marketing review
52
European journal of marketing
51
Journal of retailing
51
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Source
All
ECONIS (ZBW)
65
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65
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
3
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
4
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
5
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
6
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
7
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
8
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
9
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
10
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
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