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~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject:"Kundenorientierung"
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Beziehungsmarketing
171
Relationship marketing
171
Consumer behaviour
100
Konsumentenverhalten
100
Brand management
85
Markenführung
85
Brand image
69
Markenimage
69
Brand
61
Markenartikel
61
Customer satisfaction
33
Kundenzufriedenheit
33
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22
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21
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21
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21
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21
Emotion
19
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17
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16
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15
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15
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13
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loyalty
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168
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171
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171
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Fetscherin, Marc
3
Gil Saura, Irene
3
Murthi, B. P. S.
3
Rajaobelina, Lova
3
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Bergeron, Jasmin
2
Brun, Isabelle
2
Carlson, Jamie
2
Caruana, Albert
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Confente, Ilenia
2
De Vries, Natalie Jane
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Durkin, Mark
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Fernandes, Teresa
2
Harrison, Tina
2
Iglesias, Oriol
2
Ind, Nicholas
2
Kaufmann, Hans Rüdiger
2
Ladhari, Riadh
2
Loureiro, Sandra Maria Correia
2
Maas, Peter
2
Pitt, Leyland F.
2
Rehman, Mohsin Abdur
2
Ricard, Line
2
Samad, Sarminah
2
Shams, Ghazal
2
Steffes, Erin M.
2
Veloutsou, Cleopatra
2
Wiedmann, Klaus-Peter
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Worthington, Steve
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1
Abu-Salim, Taghreed
1
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
Aktan, Damla
1
Al-Wugayan, Adel A. A.
1
Alamro, Ahmed
1
Alhazmi, Basem Masoud
1
Ali, Nada
1
Alnawas, Ibrahim
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Journal of financial services marketing : JFSM
The journal of brand management : an international journal
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
375
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Gabler Edition Wissenschaft
117
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Springer eBook Collection / Business and Economics
87
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Springer eBook Collection
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
171
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171
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
4
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
5
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
6
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
7
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
8
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
9
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
10
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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