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~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Betriebliche Wertschöpfung"
~subject:"Brand image"
~subject:"Emotion"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Betriebliche Wertschöpfung
Brand image
Emotion
Beziehungsmarketing
70
Relationship marketing
70
Consumer behaviour
23
Konsumentenverhalten
23
Financial services
21
Finanzdienstleistung
21
Customer satisfaction
17
Kundenzufriedenheit
17
Bank
16
Dienstleistungsqualität
12
Service quality
12
Confidence
11
Vertrauen
11
Personal banking
10
Privatkundengeschäft
10
Bank marketing
9
Bankmarketing
9
Electronic Banking
8
Electronic banking
8
Corporate reputation
4
Customer value
4
Firmenimage
4
Großbritannien
4
Kundenwert
4
Markenimage
4
Salespeople
4
USA
4
United Kingdom
4
United States
4
Verkaufspersonal
4
banking
4
loyalty
4
trust
4
Customer experience
3
E-commerce
3
Electronic Commerce
3
Employee retention
3
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Undetermined
6
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Article
10
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Aufsatz in Zeitschrift
Article in journal
10
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English
10
Author
All
Maas, Peter
2
Alnawas, Ibrahim
1
Altarifi, Shadi
1
Boateng, Sheena Lovia
1
Brennan, Ross
1
Caruana, Albert
1
Devlin, James
1
Graf, Albert
1
Houjeir, Roudaina
1
McKechnie, Sally
1
Moin, S. M. A.
1
Mukerjee, Kaushik
1
Narteh, Bedman
1
Pitt, Leyland F.
1
Puustinen, Pekka
1
Pérez, Andrea
1
Rather, Raouf Ahmad
1
Rehman, Mohsin Abdur
1
Rodríguez del Bosque, Ignacio A.
1
Saarijävi, Hannu
1
Samad, Sarminah
1
Shams, Ghazal
1
Vella, Josepha
1
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Published in...
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Journal of financial services marketing : JFSM
Journal of business research : JBR
157
Journal of retailing and consumer services
129
The journal of product & brand management
82
International journal of hospitality management
77
The journal of brand management : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of services marketing
44
Journal of strategic marketing
35
Asia Pacific journal of marketing and logistics
34
Cogent business & management
32
Journal of travel and tourism marketing
32
Psychology & marketing
31
The journal of business & industrial marketing
31
Tourism management : research, policies, practice
30
International journal of contemporary hospitality management
28
Journal of service management
28
The service industries journal
27
Journal of hospitality marketing & management
26
Journal of marketing management : MM
24
European journal of marketing : EJM
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Service business
22
International journal of internet marketing and advertising : IJIMA
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
Journal of the Academy of Marketing Science
21
Marketing intelligence & planning
21
Journal of service theory and practice : JSTP
18
Journal of business ethics : JOBE
17
Journal of promotion management : innovations in planning and applied research
16
Business horizons
15
European journal of marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of service research : JSR
15
Marketing theory
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing communications
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
The international journal of bank marketing : IJBM
13
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
Saved in:
2
The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers : investigating the mediating effect of loyalty
Mukerjee, Kaushik
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011888476
Saved in:
3
Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina
;
Brennan, Ross
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
Saved in:
4
The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services
Moin, S. M. A.
;
Devlin, James
;
McKechnie, Sally
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10011537494
Saved in:
5
Online relationship marketing and affective customer commitment : the mediating role of trust
Boateng, Sheena Lovia
;
Narteh, Bedman
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10011537496
Saved in:
6
Customer emotional regulation and relationship quality : evidence from the banking industry
Alnawas, Ibrahim
;
Altarifi, Shadi
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
4
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011594160
Saved in:
7
Customer values and CSR image in the banking industry
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
Saved in:
8
Elements of a talent strategy for effective relationship building : a study among bank sales and service providers
Vella, Josepha
;
Caruana, Albert
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 118-131
Persistent link: https://www.econbiz.de/10010497774
Saved in:
9
What is being exchanged? : framing the logic of value creation in financial services
Puustinen, Pekka
;
Saarijävi, Hannu
;
Maas, Peter
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10010497787
Saved in:
10
Customer value analysis in financial services
Maas, Peter
;
Graf, Albert
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
2
,
pp. 107-120
Persistent link: https://www.econbiz.de/10003802509
Saved in:
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