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~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Betriebliche Wertschöpfung"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Betriebliche Wertschöpfung
Brand image
Beziehungsmarketing
70
Relationship marketing
70
Consumer behaviour
23
Konsumentenverhalten
23
Financial services
21
Finanzdienstleistung
21
Customer satisfaction
17
Kundenzufriedenheit
17
Bank
16
Dienstleistungsqualität
12
Service quality
12
Confidence
11
Vertrauen
11
Personal banking
10
Privatkundengeschäft
10
Bank marketing
9
Bankmarketing
9
Electronic Banking
8
Electronic banking
8
Corporate reputation
4
Customer value
4
Firmenimage
4
Großbritannien
4
Kundenwert
4
Markenimage
4
Salespeople
4
USA
4
United Kingdom
4
United States
4
Verkaufspersonal
4
banking
4
loyalty
4
trust
4
Customer experience
3
E-commerce
3
Electronic Commerce
3
Emotion
3
Employee retention
3
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Article
7
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Aufsatz in Zeitschrift
Article in journal
7
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English
7
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Maas, Peter
2
Brennan, Ross
1
Devlin, James
1
Graf, Albert
1
Houjeir, Roudaina
1
McKechnie, Sally
1
Moin, S. M. A.
1
Mukerjee, Kaushik
1
Puustinen, Pekka
1
Pérez, Andrea
1
Rather, Raouf Ahmad
1
Rehman, Mohsin Abdur
1
Rodríguez del Bosque, Ignacio A.
1
Saarijävi, Hannu
1
Samad, Sarminah
1
Shams, Ghazal
1
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Journal of financial services marketing : JFSM
Journal of business research : JBR
127
Journal of retailing and consumer services
91
The journal of product & brand management
78
The journal of brand management : an international journal
67
Industrial marketing management : the international journal for industrial and high-tech firms
55
International journal of hospitality management
45
Journal of strategic marketing
31
Cogent business & management
30
Asia Pacific journal of marketing and logistics
29
Journal of travel and tourism marketing
25
Psychology & marketing
25
The journal of business & industrial marketing
25
The journal of services marketing
25
Tourism management : research, policies, practice
23
Journal of service management
22
International journal of contemporary hospitality management
21
International journal of internet marketing and advertising : IJIMA
20
Journal of hospitality marketing & management
20
European journal of marketing : EJM
19
Journal of marketing management : MM
19
Marketing intelligence & planning
19
The service industries journal
19
Journal of the Academy of Marketing Science
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of promotion management : innovations in planning and applied research
14
Business horizons
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of marketing communications
13
Marketing theory
13
Service business
13
European journal of marketing
12
Journal of business ethics : JOBE
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
The international review of retail, distribution and consumer research
11
Journal of service theory and practice : JSTP
10
Services marketing quarterly
10
Technological forecasting & social change : an international journal
10
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ECONIS (ZBW)
7
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1
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
Saved in:
2
The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers : investigating the mediating effect of loyalty
Mukerjee, Kaushik
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011888476
Saved in:
3
Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina
;
Brennan, Ross
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
Saved in:
4
The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services
Moin, S. M. A.
;
Devlin, James
;
McKechnie, Sally
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10011537494
Saved in:
5
Customer values and CSR image in the banking industry
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
Saved in:
6
What is being exchanged? : framing the logic of value creation in financial services
Puustinen, Pekka
;
Saarijävi, Hannu
;
Maas, Peter
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10010497787
Saved in:
7
Customer value analysis in financial services
Maas, Peter
;
Graf, Albert
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
2
,
pp. 107-120
Persistent link: https://www.econbiz.de/10003802509
Saved in:
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