//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Australia"
~subject:"Target group"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Australia
Target group
Marketing management
119
Marketingmanagement
119
Consumer behaviour
43
Konsumentenverhalten
43
Advertising effects
19
Werbewirkung
19
Brand management
18
Markenführung
18
Advertising
14
Werbung
14
Beziehungsmarketing
12
Relationship marketing
12
USA
12
United States
12
Brand image
11
Internet marketing
11
Markenimage
11
Online-Marketing
11
Communication
10
Kommunikation
10
Marketing
10
Corporate Social Responsibility
7
Corporate social responsibility
7
Public relations
7
Sales promotion
7
Social Web
7
Social web
7
Verkaufsförderung
7
Zielgruppe
7
Öffentlichkeitsarbeit
7
Brand
6
Markenartikel
6
integrated marketing communications
6
Cause-Related Marketing
5
Cause-related marketing
5
IMC
5
integrated marketing communication
5
Advertising planning
4
Emotion
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Ariyawardana, Anoma
1
Barber, Nelson
1
Currey, Phillip
1
Dodd, Tim
1
Elliott, Charlene
1
Goodrich, Kendall
1
Gunn, R. W.
1
Hall, Linda
1
Horvat, Jasna
1
Hudson, Simon
1
Ismail, Joseph
1
Kalazić, Zorislav
1
Kubacki, K.
1
Moss, G. A.
1
Munch, James M.
1
Nelson-Field, Karen
1
Riebe, Erica
1
Somogyi, Simon
1
Summers, Jane
1
Swani, Kunal
1
Um, Nam-Hyun
1
Wickham, Mark
1
Woodside, Frances
1
Šimic, Mirna Leko
1
more ...
less ...
Published in...
All
Journal of food products marketing
Journal of marketing communications
SpringerLink / Bücher
8
The journal of consumer marketing
8
Journal of advertising research
4
Marketing theory
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
Psychology & marketing
4
Research
4
The silver market phenomenon : marketing and innovation in the aging society
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Young consumers : insight and ideas for responsible marketers
4
A - N
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Erfurter Hefte zum angewandten Marketing
3
European journal of marketing : EJM
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
Harvard business review : HBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of hospitality management
3
Jahrbuch Seniorenmarketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Reutlinger Diskussionsbeiträge zu Marketing und Management
3
Springer eBook Collection
3
The silver market phenomenon : business opportunities in an era of demographic change
3
essentials
3
Australasian marketing journal
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Handbook of research on ethnic and intra-cultural marketing
2
IFM-Materialien
2
International journal of consumer studies
2
International journal of technology marketing : IJTMkt
2
International journal of wine business research : IJWBR
2
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
2
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
2
Why organizations struggle to implement a market orientation : insights into beliefs of top management
Currey, Phillip
;
Somogyi, Simon
;
Ariyawardana, Anoma
- In:
Journal of food products marketing
23
(
2017
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10011799764
Saved in:
3
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
4
Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
Saved in:
5
The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen
;
Riebe, Erica
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
Saved in:
6
Sponsorship leveraged packaging : an exploratory study in FMCG
Woodside, Frances
;
Summers, Jane
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 87-105
Persistent link: https://www.econbiz.de/10009008492
Saved in:
7
Wine market segmentation in continental Croatia
Kalazić, Zorislav
;
Šimic, Mirna Leko
;
Horvat, Jasna
- In:
Journal of food products marketing
16
(
2010
)
3
,
pp. 325-335
Persistent link: https://www.econbiz.de/10008648948
Saved in:
8
Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.
;
Gunn, R. W.
;
Kubacki, K.
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
Saved in:
9
Purchase attributes of wine consumers with low involvement
Barber, Nelson
;
Ismail, Joseph
;
Dodd, Tim
- In:
Journal of food products marketing
14
(
2008
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003766974
Saved in:
10
Organising IMC roles and functions in the business-to-business network environment
Hall, Linda
;
Wickham, Mark
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10003767528
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->