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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Werbung
Marketing management
84
Marketingmanagement
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Consumer behaviour
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Brand image
9
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9
Markenführung
9
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Albers, Sönke
1
Bakir, Aysen
1
Cobbs, Joe
1
Darmawan, Ida
1
Goldfarb, Avi
1
Groza, Mark D.
1
Huh, Jisu
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Jensen, Jonathan A.
1
Kanuri, Vamsi K.
1
Köhler, Christine
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Journal of global marketing
Journal of marketing research : JMR
Journal of marketing communications
13
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of promotion management : JPM
6
Asia Pacific journal of marketing and logistics
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Journal of marketing
5
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
The marketing review
4
Economics and business review
3
International journal of technology marketing : IJTMkt
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
Australasian marketing journal
2
Corporate communications : an international journal
2
European journal of operational research : EJOR
2
European research studies
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IIMB management review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of industrial organization
2
International journal of islamic marketing and branding
2
International review on public and non-profit marketing
2
Journal of agricultural and applied economics
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of historical research in marketing
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ECONIS (ZBW)
6
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
3
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
4
The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Özturan, Peren
;
Ozsomer, Aysegul
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10010362221
Saved in:
5
The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
Saved in:
6
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
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