//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
116
Werbung
115
Advertising effects
79
Werbewirkung
79
Consumer behaviour
60
Konsumentenverhalten
60
advertising
24
Internet marketing
23
Online-Marketing
23
Brand management
16
Markenführung
16
Brand image
15
Markenimage
15
Cultural identity
14
Kulturelle Identität
14
Celebrity endorsement
12
Celebrity-Werbung
12
Brand
9
International marketing
9
Internationales Marketing
9
Markenartikel
9
Marketing management
9
Marketingmanagement
9
Psychology of advertising
7
USA
7
United States
7
Werbepsychologie
7
Public relations
6
advertising effectiveness
6
Öffentlichkeitsarbeit
6
Comparison
5
Green marketing
5
Perception
5
Print advertising
5
Printwerbung
5
Product Placement
5
Product placement
5
Social Web
5
Social web
5
Vergleich
5
more ...
less ...
Online availability
All
Undetermined
69
Free
2
Type of publication
All
Article
118
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
119
Aufsatz in Zeitschrift
119
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
119
Author
All
Czarnecka, Barbara
3
Desmarais, Fabrice
3
Hornikx, Jos
3
Muralidharan, Sidharth
3
Phau, Ian
3
Arora, Anshu
2
Dodoo, Naa Amponsah
2
Jae, Haeran
2
Kim, Eunice
2
Kim, Sojung
2
Manrai, Ajay K.
2
Marchegiani, Christopher
2
Martín-Santana, Josefa D.
2
Park, Jin Seong
2
Park, Sejin
2
Um, Nam-hyun
2
Wang, Ye
2
Wu, Linwan
2
Abratt, Russell
1
Abu Farha, Allam K.
1
Agheshlouei, Hamed
1
Ahern, Lee
1
Ahn, Hoyoung
1
Akaah, Ishmael P.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Amyx, Douglas Alan
1
An, Soontae
1
Arora, Amit
1
Arora, Nilesh
1
Atkinson, Lucy Jane
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Avery, Elizabeth Johnson
1
Bakir, Aysen
1
Bedingfield, Sid
1
Beerli-Palacio, Asunción
1
Belch, George E.
1
Belch, Michael A.
1
Bellman, Steven
1
more ...
less ...
Published in...
All
Journal of global marketing
Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
212
Journal of advertising research
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Young Consumers
83
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of operational research : EJOR
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing
45
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
36
CESifo working papers
35
more ...
less ...
Source
All
ECONIS (ZBW)
119
Showing
51
-
60
of
119
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Time pressure and time planning in explaining advertising avoidance behavior
Rojas-Méndez, José I.
;
Davies, Gary
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 481-503
Persistent link: https://www.econbiz.de/10011799258
Saved in:
52
Moral emotions and self-construal in charity advertising : communication on focus
Xu, Jie
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011799278
Saved in:
53
Information contents in Japanese OTC drug advertising from Elaboration Likelihood Model perspective : content analysis of TV commercials and OTC drug websites
Morimoto, Mariko
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011799283
Saved in:
54
Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
Saved in:
55
Cultural paradox in advertising : evidence from Finland
Saleem, Salman
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
Saved in:
56
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
57
The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo
;
Ahn, Hoyoung
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
Saved in:
58
"Tax" and "fee" frames in green advertisements : the influence of self-transcendence in reusable bag usage
Muralidharan, Sidharth
;
Sheehan, Kim Bartel
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011799617
Saved in:
59
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
60
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->