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~isPartOf:"Journal of global marketing"
~isPartOf:"Tourism management : research, policies, practice"
~language:"eng"
~subject:"Brand image"
~type_genre:"Article in journal"
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Journal of global marketing
Tourism management : research, policies, practice
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
162
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162
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date (oldest first)
1
Beyond image attributes : a new approach to destination positioning based on sensory preference
Lv, Xingyang
;
Zhang, Chenwei
;
Li, Chunxiao
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457577
Saved in:
2
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
3
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
4
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
5
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
6
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
7
Progress on image analytics : implications for tourism and hospitality research
Zhan, Lingxue
;
Cheng, Mingming
;
Zhu, Jingjie
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457495
Saved in:
8
Can craft beverages shape a destination's image? : a cognitive intervention to measure pisco-related resources on conative image
Arroyo, Claudia Gil
;
Barbieri, Carla
;
Knollenberg, Whitney
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534431
Saved in:
9
A cross-cultural anatomy of destination image : an application of mixed-methods of UGC and survey
Lee, Jin-soo
;
Park, Sangwon
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304466
Saved in:
10
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
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