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~isPartOf:"Journal of global marketing"
~language:"eng"
~subject:"Advertising effects"
~subject:"Brand management"
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Advertising effects
Brand management
Consumer behaviour
192
Konsumentenverhalten
192
Brand image
52
Markenimage
52
Markenführung
45
Designation of origin
27
Herkunftsbezeichnung
27
China
25
Brand
24
International marketing
24
Internationales Marketing
24
Markenartikel
24
National culture
22
Nationalkultur
22
India
20
Social Web
20
Social web
20
Beziehungsmarketing
19
Indien
19
Relationship marketing
19
Internet marketing
18
Online retailing
18
Online-Handel
18
Online-Marketing
18
Werbewirkung
18
Advertising
16
Cultural identity
16
Kulturelle Identität
16
Werbung
15
Customer satisfaction
13
Kundenzufriedenheit
13
Rules of origin
13
USA
13
United States
13
Ursprungsregeln
13
Confidence
12
Vertrauen
12
Viral marketing
12
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Article
58
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58
Aufsatz in Zeitschrift
58
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English
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Aashish, Kumar
2
Cui, Geng
2
Raman, Prashant
2
Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Hajla, Ali Homaid
1
Al-Kwifi, Osama Sam
1
Alon, Ilan
1
Alvarado-Herrera, Alejandro
1
Arora, Nilesh
1
Ayala, Edgardo
1
Bandyopadhyay, Chinmoy
1
Bang, Nguyen
1
Billore, Aditya
1
Biswas, Somdutta
1
Boyle, Brett
1
Butt, Irfan
1
Chan, Elisa K.
1
Chan, Fong Yee
1
Chan, Tsang-sing
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
1
Chen, Huan
1
Chen, Tsai
1
Chetioui, Youssef
1
Chowdhury, Tamgid Ahmed
1
Ciappei, Cristiano
1
Currás-Pérez, Rafael
1
Czarnecka, Barbara
1
DelVecchio, Devon
1
Dholakia, Ruby R.
1
Diwan, Saloni Pawan
1
Dodoo, Naa Amponsah
1
Duan, Jingyi
1
ELSamen, Amjad Abu
1
Ezlika Ghazali
1
Frankwick, Gary L.
1
Furukawa, Hiroyasu
1
Gammoh, Bashar S.
1
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Journal of global marketing
Journal of business research : JBR
486
Journal of retailing and consumer services
304
The journal of product & brand management
289
The journal of brand management : an international journal
267
Journal of marketing communications
170
International journal of advertising : the review of marketing communications
141
Psychology & marketing
131
Journal of promotion management : innovations in planning and applied research
104
Asia Pacific journal of marketing and logistics
102
European journal of marketing : EJM
102
International journal of advertising : the quarterly review of marketing communications
97
International journal of hospitality management
91
International journal of internet marketing and advertising : IJIMA
88
Journal of promotion management : JPM
88
Marketing letters : a journal of research in marketing
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of international consumer marketing
73
Marketing intelligence & planning
73
Journal of marketing research : JMR
64
The journal of consumer marketing
64
Journal of advertising research
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
International journal of consumer studies
57
Journal of marketing
57
Journal of the Academy of Marketing Science
55
Cogent business & management
54
Journal of marketing management : MM
54
International marketing review
51
Journal of fashion marketing and management
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of strategic marketing
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
European journal of marketing
47
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of retailing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of Islamic marketing
41
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ECONIS (ZBW)
58
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1
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
2
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
3
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
4
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
5
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
6
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
7
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
8
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
9
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
10
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
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