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~isPartOf:"Journal of global marketing"
~language:"eng"
~subject:"Advertising effects"
~subject:"Indien"
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Advertising effects
Indien
Consumer behaviour
192
Konsumentenverhalten
192
Brand image
52
Markenimage
52
Brand management
45
Markenführung
45
Designation of origin
27
Herkunftsbezeichnung
27
China
25
Brand
24
International marketing
24
Internationales Marketing
24
Markenartikel
24
National culture
22
Nationalkultur
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India
20
Social Web
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Social web
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Beziehungsmarketing
19
Relationship marketing
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Internet marketing
18
Online retailing
18
Online-Handel
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Online-Marketing
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Werbewirkung
18
Advertising
16
Cultural identity
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Kulturelle Identität
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Werbung
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Customer satisfaction
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Kundenzufriedenheit
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Rules of origin
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Ursprungsregeln
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Viral marketing
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English
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Khare, Arpita
4
Aashish, Kumar
2
Raman, Prashant
2
Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Arora, Nilesh
1
Billore, Aditya
1
Biswas, Somdutta
1
Boyle, Brett
1
Butt, Irfan
1
Chen, Huan
1
Chetioui, Youssef
1
Chung, Christina
1
Cui, Geng
1
Czarnecka, Barbara
1
Dahiya, Rekha
1
Das, Gurudas
1
DelVecchio, Devon
1
Diwan, Saloni Pawan
1
Dodoo, Naa Amponsah
1
Gadhavi, Priti
1
Ganesan, P.
1
Ganesh, Gopala K.
1
Gayatri
1
Ghanem, Salma
1
Gupta, Manali
1
Guptha, Ch. Abhinav
1
Hornikx, Jos
1
Hussain, Mahmood
1
Jae, Haeran
1
Jayasimha, K. R.
1
Ju, Ilyoung
1
Kalliny, Morris
1
Kalyanaram, Gurumurthy
1
Kaur, Kuljit
1
Kaur, Kulwinder
1
Kautish, Pradeep
1
Kibret, Abiot Tsegaye
1
Koku, Paul Sergius
1
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Journal of global marketing
Journal of business research : JBR
145
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
126
Journal of retailing and consumer services
94
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of promotion management : JPM
63
International journal of Indian culture and business management
62
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
58
Journal of advertising research
52
Global business review
46
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of international consumer marketing
46
Asia Pacific journal of marketing and logistics
44
Marketing letters : a journal of research in marketing
42
The journal of product & brand management
39
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Marketing intelligence & planning
34
European journal of marketing : EJM
33
The journal of consumer marketing
32
The journal of brand management : an international journal
31
Journal of current issues and research in advertising : JCIRA
30
International journal of Indian culture and business management : IJICBM
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
International journal of consumer studies
28
International journal of electronic marketing and retailing : IJEMR
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Vision : the journal of business perspective
28
Young consumers : insight and ideas for responsible marketers
28
Health marketing quarterly
26
Journal of internet commerce
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The IUP journal of marketing management : IJMM
25
International journal of hospitality management
24
South Asian journal of management : SAJM
24
International journal of business innovation and research
23
Journal of current issues and research in advertising
22
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ECONIS (ZBW)
35
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1
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
2
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
3
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
4
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
5
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
6
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
7
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
8
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
9
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
10
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
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