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~isPartOf:"Journal of global marketing"
~language:"eng"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
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Advertising effects
Konsumentenverhalten
Consumer behaviour
192
Brand image
52
Markenimage
52
Brand management
45
Markenführung
45
Designation of origin
27
Herkunftsbezeichnung
27
China
25
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24
International marketing
24
Internationales Marketing
24
Markenartikel
24
National culture
22
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India
20
Social Web
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Social web
20
Beziehungsmarketing
19
Indien
19
Relationship marketing
19
Internet marketing
18
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18
Online-Handel
18
Online-Marketing
18
Werbewirkung
18
Advertising
16
Cultural identity
16
Kulturelle Identität
16
Werbung
15
Customer satisfaction
13
Kundenzufriedenheit
13
Rules of origin
13
USA
13
United States
13
Ursprungsregeln
13
Confidence
12
Vertrauen
12
Viral marketing
12
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192
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192
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English
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Manrai, Ajay K.
6
Khare, Arpita
4
Aichner, Thomas
3
Al Amin, Md
3
Al Ganideh, Saeb Farhan
3
Chan, Haksin
3
Coletti, Paolo
3
Kalliny, Morris
3
Lim, Jeen-su
3
Wilken, Robert
3
Aashish, Kumar
2
Arefin, Md Shamsul
2
Awudu, Iddrisu
2
Chan, Kenny K.
2
Chan, Tsang-sing
2
Chowdhury, Tamgid Ahmed
2
Cui, Geng
2
Czarnecka, Barbara
2
Ghanem, Salma
2
Heinrichs, John H.
2
Jaikumar, Saravana
2
Ju, Ilyoung
2
Klabi, Fethi
2
Lim, Kee-Sook
2
Maher, Amro A.
2
Parker, R. Stephen
2
Raman, Prashant
2
Sheth, Jagdish N.
2
Singh, Ramendra
2
Sreen, Naman
2
Surat Teerakapibal
2
Tsai, Wanhsiu Sunny
2
Wang, Xuehua
2
Wang, Ying
2
Yang, Morgan X.
2
Yang, Zhilin
2
Yousaf, Salman
2
Aali, Abdulrahman Yousef al-
1
Abu Farha, Allam K.
1
Adams, Russell
1
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Journal of global marketing
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
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ECONIS (ZBW)
192
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192
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1
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
2
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
3
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
4
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
5
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
6
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
7
A hybrid analysis of consumer preference for domestic products : combining PLS-SEM and ANN approaches
Mkedder, Nadjim
;
Bakır, Mahmut
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10014390336
Saved in:
8
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
9
The effect of value perceptions on luxury purchase intentions : an Angolan market perspective
Canguende-Valentim, Cláudio Félix
;
Vale, Vera Teixeira
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 112-126
Persistent link: https://www.econbiz.de/10014321499
Saved in:
10
Exploring the value-action gap in green consumption : roles of risk aversion, subjective knowledge, and gender differences
Essiz, Oguzhan
;
Yurteri, Sidar
;
Mandrik, Carter
; …
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 67-92
Persistent link: https://www.econbiz.de/10013549995
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