//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
~subject:"Brand image"
~subject:"Social web"
~subject:"Werbeplanung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Social web
Werbeplanung
Advertising effects
33
Werbewirkung
33
Advertising
24
Werbung
23
Consumer behaviour
18
Konsumentenverhalten
18
Markenimage
8
Brand management
7
Celebrity endorsement
7
Celebrity-Werbung
7
Markenführung
7
Cultural identity
6
Kulturelle Identität
6
Internet marketing
5
Online-Marketing
5
India
4
Indien
4
International marketing
4
Internationales Marketing
4
Marketing management
4
Marketingmanagement
4
advertising
4
culture
4
Designation of origin
3
Herkunftsbezeichnung
3
Print advertising
3
Printwerbung
3
Psychology of advertising
3
Social Web
3
Werbepsychologie
3
Arzneimittel
2
Athletes
2
Brand
2
China
2
Comparison
2
Culture
2
Direct marketing
2
Direktmarketing
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Meurs, Frank van
2
Arora, Nilesh
1
Athaide, Gerard A.
1
Bagdare, Shilpa
1
Billore, Aditya
1
Butt, Irfan
1
Chen, Huan
1
Chetioui, Youssef
1
Gerritsen, Marinel
1
Guptha, Ch. Abhinav
1
Heuvel, Jauke van den
1
Hooft Comajuncosas, Andreu van
1
Hornikx, Jos
1
Janssen, Anne
1
Jayasimha, K. R.
1
Klink, Richard R.
1
Korzilius, Hubert
1
Lebdaoui, Hind
1
Malik, Garima
1
Nagar, Komal
1
Nambudiri, Ranjeet
1
Nickerson, Catherine
1
Qiao, Fei
1
Rana, Meghna
1
Roy, Subhadip
1
Sadh, Ashish
1
Um, Nam-hyun
1
Wang, Ye
1
more ...
less ...
Published in...
All
Journal of global marketing
Journal of business research : JBR
65
International journal of advertising : the review of marketing communications
54
Journal of marketing communications
53
International journal of advertising : the quarterly review of marketing communications
52
Journal of advertising research
43
Journal of advertising : official publication of the American Academy of Advertising
34
Journal of promotion management : innovations in planning and applied research
33
International journal of internet marketing and advertising : IJIMA
32
The journal of product & brand management
32
Journal of retailing and consumer services
27
Psychology & marketing
27
Journal of promotion management : JPM
20
The journal of brand management : an international journal
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
SpringerLink / Bücher
17
European journal of marketing : EJM
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing letters : a journal of research in marketing
15
Marketing intelligence & planning
14
Marketing : ZFP ; journal of research and management
13
Asia Pacific journal of marketing and logistics
12
International journal of hospitality management
11
Journal of current issues and research in advertising
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of electronic commerce research : JECR
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
International journal of sports marketing & sponsorship
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing
8
The journal of consumer marketing
8
Young consumers : insight and ideas for responsible marketers
8
A master class in brand planning : the timeless works of Stephen King
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of consumer studies
7
International journal of electronic commerce : IJEC
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of marketing management : MM
7
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
2
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
3
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
4
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
5
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
6
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
7
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
8
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
9
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
10
Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->