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~isPartOf:"Journal of global marketing"
~subject:"Celebrity endorsement"
~subject:"Sponsoring"
~subject:"Viral marketing"
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Search: subject_exact:"Werbekontaktanalyse"
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Celebrity endorsement
Sponsoring
Viral marketing
Advertising effects
33
Werbewirkung
33
Advertising
24
Werbung
23
Consumer behaviour
18
Konsumentenverhalten
18
Brand image
8
Markenimage
8
Brand management
7
Celebrity-Werbung
7
Markenführung
7
Cultural identity
6
Kulturelle Identität
6
Internet marketing
5
Online-Marketing
5
India
4
Indien
4
International marketing
4
Internationales Marketing
4
Marketing management
4
Marketingmanagement
4
advertising
4
culture
4
Designation of origin
3
Herkunftsbezeichnung
3
Print advertising
3
Printwerbung
3
Psychology of advertising
3
Social Web
3
Social web
3
Werbepsychologie
3
Arzneimittel
2
Athletes
2
Brand
2
China
2
Comparison
2
Culture
2
Direct marketing
2
Direktmarketing
2
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5
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Article
9
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Article in journal
9
Aufsatz in Zeitschrift
9
Language
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English
9
Author
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Bagdare, Shilpa
1
Biswas, Somdutta
1
Butt, Irfan
1
Chetioui, Youssef
1
Choi, Jin-A.
1
Darmawan, Ida
1
Desmarais, Fabrice
1
Guptha, Ch. Abhinav
1
Huh, Jisu
1
Hussain, Mahmood
1
Lebdaoui, Hind
1
Lewis, Robert
1
Malik, Garima
1
O'Donnell, Kathleen
1
Roy, Subhadip
1
Schimmelpfennig, Christian
1
Um, Nam-hyun
1
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Published in...
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Journal of global marketing
International journal of advertising : the quarterly review of marketing communications
29
International journal of advertising : the review of marketing communications
28
Psychology & marketing
27
Journal of business research : JBR
23
Journal of marketing communications
23
Journal of promotion management : innovations in planning and applied research
23
Journal of advertising research
21
International journal of sports marketing & sponsorship
18
European journal of marketing : EJM
16
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of retailing and consumer services
12
International journal of internet marketing and advertising : IJIMA
11
The journal of product & brand management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Marketing letters : a journal of research in marketing
8
The journal of brand management : an international journal
7
Asia Pacific journal of marketing and logistics
6
Journal of electronic commerce research : JECR
6
Journal of international consumer marketing
6
Journal of marketing management : MM
6
Marketing intelligence & planning
6
SpringerLink / Bücher
6
Global business review
5
International journal of sport management and marketing : IJSMM
5
Journal of current issues and research in advertising
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Marketing : ZFP ; journal of research and management
5
Young consumers : insight and ideas for responsible marketers
5
Cogent business & management
4
European Sport management quarterly : ESMQ
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Gabler Edition Wissenschaft
4
International review on public and non-profit marketing
4
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ECONIS (ZBW)
9
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
3
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
4
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
5
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
6
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
7
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
8
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
9
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
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