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~isPartOf:"Journal of global marketing"
~subject:"Markenführung"
~subject:"Store brand"
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Markenführung
Store brand
Brand
25
Brand management
24
Consumer behaviour
24
Konsumentenverhalten
24
Markenartikel
24
Brand image
20
Markenimage
20
China
8
Designation of origin
6
Herkunftsbezeichnung
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Globalisierung
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Chinese consumer behavior
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Multinationales Unternehmen
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Aashish, Kumar
2
Raman, Prashant
2
Ayala, Edgardo
1
Behl, Abhishek
1
Chan, Fong Yee
1
Chan, Tsang-sing
1
Chen, Huan
1
Ciappei, Cristiano
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
He, Jiaxun
1
Jain, Kokil
1
Jang, Hayeun
1
Jang, Ju Yeun
1
Jiménez, Fernando R.
1
Kamboj, Shampy
1
Kaushik, Arun Kumar
1
Khan, Muhammad Asif
1
Kim, Do Yuon
1
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1
Klabi, Fethi
1
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Lee, Michael S.W.
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1
Qiao, Fei
1
Quaye, Emmanuel Silva
1
Quintanilla, Claudia
1
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1
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Journal of global marketing
Journal of business research : JBR
240
The journal of brand management : an international journal
234
The journal of product & brand management
194
Journal of retailing and consumer services
147
European journal of marketing : EJM
57
Psychology & marketing
49
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
Journal of marketing communications
34
Marketing letters : a journal of research in marketing
33
SpringerLink / Bücher
33
International journal of hospitality management
31
The journal of consumer marketing
29
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of the Academy of Marketing Science
28
Journal of marketing
27
Journal of marketing management : MM
27
Journal of strategic marketing
27
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
International journal of consumer studies
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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ECONIS (ZBW)
24
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1
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
2
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
5
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
6
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
7
Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
Saved in:
8
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
9
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
10
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
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