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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of product & brand management"
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Consumer behaviour
825
Konsumentenverhalten
825
Brand management
361
Markenführung
361
Brand image
298
Markenimage
298
Beziehungsmarketing
205
Brand
205
Relationship marketing
205
Markenartikel
203
Customer satisfaction
133
Kundenzufriedenheit
133
Social Web
103
Social web
103
Dienstleistungsqualität
101
Service quality
101
Emotion
91
Hotel industry
82
Hotellerie
82
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81
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65
Virales Marketing
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Gastronomie
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44
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42
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42
Online-Handel
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Marketingmanagement
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Ko, Eunju
10
Guzman, Francisco
9
Han, Heesup
7
Kim, Kyung Hoon
7
Mattila, Anna S.
6
Ramkissoon, Haywantee
6
Aiello, Gaetano
5
Lee, Seonjeong
5
Loureiro, Sandra Maria Correia
5
Moschis, George P.
5
Prayag, Girish
5
Bae, Joonheui
4
Baloglu, Seyhmus
4
Cobanoglu, Cihan
4
Fetscherin, Marc
4
Islam, Tahir
4
Kang, Jiyun
4
Kim, Juran
4
Lim, Weng Marc
4
Line, Nathaniel D.
4
Mathur, Anil
4
Mavondo, Felix
4
Tanford, Sarah
4
Veloutsou, Cleopatra
4
Vescovi, Tiziano
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Assaker, Guy
3
Balasubramanian, Siva Kumar
3
Chung, Christina
3
Coker, Kesha K.
3
Dewnarain, Senika
3
Donvito, Raffaele
3
Ekinci, Yuksel
3
Ghaffar, Abdul
3
Gursoy, Dogan
3
Hanks, Lydia
3
Hegner, Sabrina
3
Hunt, James M.
3
Jeon, Jung Ok
3
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of hospitality marketing & management
The journal of product & brand management
Journal of retailing and consumer services
1,932
Journal of business research : JBR
1,902
International journal of consumer studies
757
International journal of hospitality management
725
Psychology & marketing
654
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
304
Journal of marketing communications
295
Marketing letters : a journal of research in marketing
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
262
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
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ECONIS (ZBW)
826
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41
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
42
The influence of consumers' self-concept and perceived value on sustainable fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
43
Consumer recognition of department store business category in Japan : comparing consideration of store image to the shopping center
Emmaru, Tetsuma
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 526-542
Persistent link: https://www.econbiz.de/10012622604
Saved in:
44
Do consumer values and perceived readiness impact secondhand luxury consumption? : a goal-framing theory approach
Jain, Sheetal
;
Rathi, Rubal
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 973-987
Persistent link: https://www.econbiz.de/10014334388
Saved in:
45
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
46
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
47
Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
48
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
49
Antecedents and outcomes of Generation Z consumers' contrastive and assimilative upward comparisons with social media influencers
Tian, Shiyun
;
Cho, Su Yeon
;
Jia, Xiaofeng
;
Sun, Ruoyu
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1046-1062
Persistent link: https://www.econbiz.de/10014334399
Saved in:
50
Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention
Hou, Jiayi
;
Han, Boya
;
Chen, Long
;
Zhang, Ke
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10014334402
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