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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Beziehungsmarketing"
~subject:"Designation of origin"
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Beziehungsmarketing
Designation of origin
Brand management
63
Markenführung
63
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
30
Markenimage
30
Brand
19
Markenartikel
19
Relationship marketing
19
Luxury goods
11
Luxusgüter
11
Emotion
9
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Fashion
7
Herkunftsbezeichnung
7
Marketing management
7
Marketingmanagement
7
Mode
7
Advertising effects
6
Customer integration
6
Customer satisfaction
6
Kundenintegration
6
Kundenzufriedenheit
6
Werbewirkung
6
brand
5
Brand loyalty
4
Customer value
4
Dienstleistungsqualität
4
International marketing
4
Internationales Marketing
4
Kundenwert
4
Markentreue
4
Personality psychology
4
Persönlichkeitspsychologie
4
Service quality
4
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26
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26
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English
26
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Aiello, Gaetano
3
Vescovi, Tiziano
3
Aoki, Kei
2
Borders, Aberdeen Leila
2
Checchinato, Francesca
2
Disegna, Marta
2
Ghaffar, Abdul
2
Islam, Tahir
2
Kincl, Tomas
2
Ko, Eunju
2
Lester, Deborah H.
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Alikhani, Ali
1
Bolton, Ruth N.
1
Chae, Heeju
1
Chieng, Fayrene Yew Leh
1
Collins, Nathalie
1
Donvito, Raffaele
1
Fujita, Momoko
1
Girauc, Georges
1
Goi, Chai Lee
1
Gulzar, Rafia
1
Gustafsson, Anders
1
Hakeem, Abdul
1
Han, Jinghe
1
Harrigan, Paul
1
Islam, Fazila
1
Itoo, Murtaza Hassan
1
Jeong, Miyoung
1
Jiang, Qi
1
Khan, Muhammad Mumtaz
1
Kim, Juran
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Lee, Sangwon
1
Lee, Seonjeong
1
Mei Teh Goi
1
Mokhtarian, Pooria
1
Murphy, Jamie
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
146
The journal of product & brand management
113
Journal of retailing and consumer services
106
The journal of brand management : an international journal
93
International journal of hospitality management
42
Asia Pacific journal of marketing and logistics
34
Marketing intelligence & planning
34
Industrial marketing management : the international journal for industrial and high-tech firms
29
SpringerLink / Bücher
28
International journal of internet marketing and advertising : IJIMA
27
Psychology & marketing
27
Cogent business & management
26
Journal of promotion management : innovations in planning and applied research
26
European journal of marketing : EJM
24
Journal of strategic marketing
24
International journal of contemporary hospitality management
22
Journal of international consumer marketing
22
International marketing review
20
Journal of hospitality marketing & management
20
Journal of travel and tourism marketing
18
Journal of global marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of fashion marketing and management
15
Journal of marketing
15
Journal of marketing communications
15
Tourism management : research, policies, practice
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of the Academy of Marketing Science
14
The journal of consumer marketing
14
European journal of marketing
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
The journal of services marketing
13
Business horizons
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of international marketing
12
Journal of marketing analytics : JMA
12
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ECONIS (ZBW)
26
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Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
4
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
5
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
6
Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement : editorial
Parvatiyar, Atul
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 255-259
Persistent link: https://www.econbiz.de/10012549080
Saved in:
7
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
8
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
9
Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali
;
Mokhtarian, Pooria
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
Saved in:
10
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
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