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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Beziehungsmarketing"
~subject:"Mode"
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Beziehungsmarketing
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Brand management
63
Markenführung
63
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
30
Markenimage
30
Brand
19
Markenartikel
19
Relationship marketing
19
Luxury goods
11
Luxusgüter
11
Emotion
9
Internet marketing
9
Online-Marketing
9
Social Web
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Social web
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Designation of origin
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Fashion
7
Herkunftsbezeichnung
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Marketing management
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Marketingmanagement
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Advertising effects
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Customer integration
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Customer satisfaction
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Kundenintegration
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Kundenzufriedenheit
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Werbewirkung
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brand
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Brand loyalty
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Customer value
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Dienstleistungsqualität
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International marketing
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Internationales Marketing
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Kundenwert
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Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Ko, Eunju
4
Aoki, Kei
2
Borders, Aberdeen Leila
2
Ghaffar, Abdul
2
Islam, Tahir
2
Kim, Kyung Hoon
2
Kincl, Tomas
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Lester, Deborah H.
2
Parrey, Shakir Hussain
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Rather, Raouf Ahmad
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Alikhani, Ali
1
Bolton, Ruth N.
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Chae, Heeju
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Chalip, Laurence Hilmond
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Chieng, Fayrene Yew Leh
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Collins, Nathalie
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Correia, Antónia
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Fujita, Momoko
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Goi, Chai Lee
1
Gulzar, Rafia
1
Gustafsson, Anders
1
Hakeem, Abdul
1
Han, Jinghe
1
Harrigan, Paul
1
Islam, Fazila
1
Itoo, Murtaza Hassan
1
Jeong, Miyoung
1
Jiang, Qi
1
Kashif, Muhammad
1
Khan, Muhammad Mumtaz
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Kim, Juran
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Kim, Sang Jin
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Kin, Kyulim
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Kozak, Metin
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Lee, Hojae
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Lee, Mi-ah
1
Lee, Sanghoon
1
Lee, Seonjeong
1
Mattila, Pekka
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
140
Journal of retailing and consumer services
117
The journal of product & brand management
106
The journal of brand management : an international journal
91
Journal of fashion marketing and management
48
International journal of hospitality management
42
Asia Pacific journal of marketing and logistics
33
SpringerLink / Bücher
30
Cogent business & management
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Psychology & marketing
29
International journal of internet marketing and advertising : IJIMA
28
Journal of promotion management : innovations in planning and applied research
27
Marketing intelligence & planning
26
European journal of marketing : EJM
24
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of global fashion marketing : JGfM
20
Journal of hospitality marketing & management
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of travel and tourism marketing
17
Journal of marketing
16
Journal of marketing communications
15
Journal of marketing management : MM
14
European journal of marketing
13
International journal of retail & distribution management
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of service management
13
The journal of services marketing
13
Business horizons
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
The IUP journal of brand management : IJBRM
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
International journal of retail and distribution management
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ECONIS (ZBW)
25
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Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
4
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
5
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
6
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
7
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
8
Diagnostic analysis of US fashion brand's Bangladeshi outsourcing
Ul Hasan, H. M. Rakib
;
Noh, Mijeong
;
Randolph, Adah Ward
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10013177324
Saved in:
9
Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement : editorial
Parvatiyar, Atul
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 255-259
Persistent link: https://www.econbiz.de/10012549080
Saved in:
10
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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