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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Beziehungsmarketing"
~subject:"Online-Marketing"
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Beziehungsmarketing
Online-Marketing
Brand management
63
Markenführung
63
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
30
Markenimage
30
Brand
19
Markenartikel
19
Relationship marketing
19
Luxury goods
11
Luxusgüter
11
Emotion
9
Internet marketing
9
Social Web
9
Social web
9
Designation of origin
7
Fashion
7
Herkunftsbezeichnung
7
Marketing management
7
Marketingmanagement
7
Mode
7
Advertising effects
6
Customer integration
6
Customer satisfaction
6
Kundenintegration
6
Kundenzufriedenheit
6
Werbewirkung
6
brand
5
Brand loyalty
4
Customer value
4
Dienstleistungsqualität
4
International marketing
4
Internationales Marketing
4
Kundenwert
4
Markentreue
4
Personality psychology
4
Persönlichkeitspsychologie
4
Service quality
4
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23
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Aoki, Kei
2
Borders, Aberdeen Leila
2
Ghaffar, Abdul
2
Islam, Tahir
2
Kincl, Tomas
2
Ko, Eunju
2
Lester, Deborah H.
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Alikhani, Ali
1
Bolton, Ruth N.
1
Brown, Natalie
1
Chae, Heeju
1
Cheong, Yunjae
1
Chieng, Fayrene Yew Leh
1
Chung, Christina
1
Chung, Kim-choy
1
Collins, Nathalie
1
Elsamadicy, Ahmed Mousa
1
Fujita, Momoko
1
Gaber, Hazem Rasheed
1
Goi, Chai Lee
1
Gulzar, Rafia
1
Gustafsson, Anders
1
Hakeem, Abdul
1
Han, Jinghe
1
Harrigan, Paul
1
Islam, Fazila
1
Itoo, Murtaza Hassan
1
Jeong, Miyoung
1
Jiang, Qi
1
Khan, Muhammad Mumtaz
1
Kim, Jonghoon
1
Kim, Juran
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Lee, Seonjeong
1
Mei Teh Goi
1
Mokhtarian, Pooria
1
Muk, Alexander
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
180
The journal of product & brand management
122
Journal of retailing and consumer services
121
The journal of brand management : an international journal
106
International journal of internet marketing and advertising : IJIMA
56
International journal of hospitality management
47
SpringerLink / Bücher
43
Journal of promotion management : innovations in planning and applied research
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Marketing intelligence & planning
35
Cogent business & management
34
Journal of marketing communications
34
Psychology & marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Industrial marketing management : the international journal for industrial and high-tech firms
32
European journal of marketing : EJM
31
Asia Pacific journal of marketing and logistics
29
International journal of advertising : the review of marketing communications
26
International journal of contemporary hospitality management
24
Journal of strategic marketing
24
Journal of hospitality marketing & management
23
Business horizons
22
Journal of marketing
22
Tourism management : research, policies, practice
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of promotion management : JPM
20
Journal of internet commerce
19
Journal of travel and tourism marketing
19
Journal of marketing management : MM
18
Journal of fashion marketing and management
17
Innovatives Markenmanagement
16
Springer eBook Collection
16
European journal of marketing
15
International journal of electronic marketing and retailing : IJEMR
15
Journal of the Academy of Marketing Science
15
Journal of international consumer marketing
14
Journal of marketing analytics : JMA
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The journal of services marketing
14
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ECONIS (ZBW)
23
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Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
4
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
5
Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement : editorial
Parvatiyar, Atul
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 255-259
Persistent link: https://www.econbiz.de/10012549080
Saved in:
6
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
7
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
8
Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali
;
Mokhtarian, Pooria
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
Saved in:
9
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
10
Why build sustainable relationships with customers? : the effects of "Ambassador Program"
Aoki, Kei
;
Tudor, R. Keith
;
Borders, Aberdeen Leila
; …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012257946
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