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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Markenimage"
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Markenimage
Brand management
63
Markenführung
63
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
31
Beziehungsmarketing
22
Relationship marketing
22
Brand
19
Markenartikel
19
Luxury goods
11
Luxusgüter
11
Marketing management
10
Marketingmanagement
10
B-to-B-Marketing
9
Business-to-business marketing
9
Emotion
9
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Designation of origin
8
Herkunftsbezeichnung
8
Fashion
7
Mode
7
Advertising effects
6
Customer integration
6
Customer satisfaction
6
International marketing
6
Internationales Marketing
6
Kundenintegration
6
Kundenzufriedenheit
6
Lieferantenmanagement
6
Supplier relationship management
6
Werbewirkung
6
Corporate reputation
5
Firmenimage
5
brand
5
Brand loyalty
4
China
4
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English
31
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Vescovi, Tiziano
3
Checchinato, Francesca
2
Disegna, Marta
2
Aiello, Gaetano
1
Alikhani, Ali
1
Anbuudayasankar S. P.
1
Arora, Nilesh
1
Bae, Joonheui
1
Baeck, Sunmee
1
Battaglia, Loretta
1
Belk, Russell W.
1
Boman, Laura
1
Cedrola, Elena
1
Chaifetz, Marshal
1
Chieng, Fayrene Yew Leh
1
Chung, Christina
1
Donvito, Raffaele
1
Elsamadicy, Ahmed Mousa
1
Evans, Joel R.
1
Gaber, Hazem Rasheed
1
Ghaffar, Abdul
1
Girauc, Georges
1
Goi, Chai Lee
1
Hakeem, Abdul
1
Hewage, Ganga S. Urumutta
1
Islam, Tahir
1
Jeon, Jung Ok
1
Jeong, Miyoung
1
Jublee, Daniel Inbaraj
1
Kashif, Muhammad
1
Kim, Eun Young
1
Kim, Jonghoon
1
Kim, Jooho
1
Kim, Juran
1
Kincl, Tomas
1
Kniazeva, Maria
1
Ko, Eunju
1
Lee, Hojae
1
Lee, Sanghoon
1
Lee, Sangwon
1
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
347
The journal of product & brand management
281
The journal of brand management : an international journal
278
Journal of retailing and consumer services
170
European journal of marketing : EJM
82
Psychology & marketing
77
Asia Pacific journal of marketing and logistics
73
Journal of marketing communications
65
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
SpringerLink / Bücher
63
International journal of hospitality management
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of international consumer marketing
49
Marketing letters : a journal of research in marketing
48
Journal of strategic marketing
47
Journal of promotion management : innovations in planning and applied research
44
The IUP journal of brand management : IJBRM
44
The journal of consumer marketing
44
Cogent business & management
43
Journal of marketing
43
International marketing review
42
Journal of global marketing
42
International journal of consumer studies
41
International journal of internet marketing and advertising : IJIMA
41
Journal of the Academy of Marketing Science
41
Tourism management : research, policies, practice
40
Journal of marketing management : MM
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of travel and tourism marketing
35
Innovatives Markenmanagement
33
Journal of Islamic marketing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
28
Qualitative market research : an international journal
28
Global business review
27
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ECONIS (ZBW)
31
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1
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
2
The effect of equity initiatives by gendered brands
Nelson, Dolph F., IV
;
Boman, Laura
;
Hewage, Ganga S. …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014488705
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
5
Influences of symbolic capital on destination brand equity
Kim, Juran
;
Bae, Joonheui
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 561-576
Persistent link: https://www.econbiz.de/10014369367
Saved in:
6
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
7
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
8
Consumers' preference for brand prominence in the context of identity-based consumption for self versus for others : the role of self-construal
Zhang, Zhe
;
Liu, Xinyi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 530-553
Persistent link: https://www.econbiz.de/10013415456
Saved in:
9
A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
Kim, Jooho
;
Yoon, Sung-Joon
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012423202
Saved in:
10
Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement : editorial
Parvatiyar, Atul
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 255-259
Persistent link: https://www.econbiz.de/10012549080
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