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~isPartOf:"Journal of health economics"
~isPartOf:"Journal of strategic marketing"
~subject:"Internet marketing"
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Search: subject:"IM"
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| 3 applied filters
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Subject
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Internet marketing
Gesundheitskosten
225
Health care costs
225
Marketing management
194
Marketingmanagement
194
USA
70
United States
70
Theorie
65
Theory
65
Health insurance
63
Krankenversicherung
63
Gesetzliche Krankenversicherung
53
Public health insurance
53
Social Web
53
Social web
53
Beziehungsmarketing
52
Relationship marketing
52
Consumer behaviour
44
Konsumentenverhalten
44
Health care
42
Gesundheitsversorgung
41
Hospital financing
37
Krankenhausfinanzierung
37
Online-Marketing
37
Brand management
36
Markenführung
36
Gesundheitswesen
35
Health care system
35
Hospital
34
Krankenhaus
34
Firm performance
32
Unternehmenserfolg
31
Arzneimittel
29
Pharmaceuticals
29
Physicians
28
Ärzte
28
market orientation
27
Estimation
23
Schätzung
23
Strategic management
23
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Undetermined
29
Free
1
Type of publication
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Article
37
Type of publication (narrower categories)
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Article in journal
37
Aufsatz in Zeitschrift
37
Language
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English
37
Author
All
Johnson, Lester W.
2
Smith, Katherine Taken
2
Yao, Alex
2
Abeza, Gashaw
1
Abid, Aman
1
Aimé, Isabelle
1
Almubarak, Alanoud F.
1
Arrivé, Sandra
1
Bang, Nguyen
1
Brataas, Andrea
1
Brooks, Simon
1
Budhathoki, Tribikram
1
Canhoto, Ana Isabel Domingos
1
Castle, Nicholas W.
1
Cheung, Fung Yi Millissa
1
Combe, Ian Alexander
1
Conduit, Jodie
1
Deng, Qi
1
Dibb, Sally
1
Dolan, Rebecca
1
Esmaeili, Leila
1
Fahy, John
1
Featherman, Mauricio
1
Fernandes, Teresa
1
Finch, David J.
1
Golpayegany, S. A. Hashemi
1
Goodman, Steve
1
Hajli, M. Nick
1
Harrigan, Paul
1
Hiram Ting
1
Hofacker, Charles F.
1
Horbel, Chris
1
Hossein Zadeh, Arash
1
Hwa, Jacky Cheah Jun
1
Islam, Hafizul
1
Jebarajakirthy, Charles
1
Ji, Shaobo
1
Khusainova, Rushana
1
Klaus, Philipp
1
Kumar, Jitender
1
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Published in...
All
Journal of health economics
Journal of strategic marketing
Journal of business research : JBR
201
International journal of internet marketing and advertising : IJIMA
118
Journal of retailing and consumer services
98
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
International journal of advertising : the review of marketing communications
71
Journal of marketing communications
66
Industrial marketing management : the international journal for industrial and high-tech firms
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of promotion management : innovations in planning and applied research
56
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
48
Business horizons
46
Information systems research : ISR
46
International journal of hospitality management
46
The journal of product & brand management
45
Marketing intelligence & planning
44
International journal of technology marketing : IJTMkt
43
Cogent business & management
42
Journal of internet commerce
42
Journal of management information systems : JMIS
42
International journal of electronic marketing and retailing : IJEMR
40
International journal of business information systems : IJBIS
36
Electronic commerce research
35
Journal of marketing
34
SpringerLink / Bücher
33
The journal of brand management : an international journal
33
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Springer eBook Collection
30
Journal of advertising research
29
Journal of marketing management : MM
29
International journal of contemporary hospitality management
28
Young consumers : insight and ideas for responsible marketers
28
Journal of hospitality marketing & management
27
Journal of travel and tourism marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Psychology & marketing
27
International journal of advertising : the quarterly review of marketing communications
26
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ECONIS (ZBW)
37
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1
To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mein, Xiang Ying
;
Brataas, Andrea
;
Stothers, Robin Alexander
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
Saved in:
2
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
3
Explore information disclosure strategies in pre-loved luxury digital market
Yao, Alex
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10014553317
Saved in:
4
Fact or fake : information, misinformation and disinformation via social media
Lim Xin Jean
;
Quach, Sara
;
Thaichon, Park
;
Hwa, Jacky …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 659-664
Persistent link: https://www.econbiz.de/10014553349
Saved in:
5
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
6
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
7
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
8
Culture is in the eye of the beholder : using metaphoric representations of cultural values to enhance consumer digital engagement
Yuliani Suseno
;
Nguyen, Doan T.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 321-342
Persistent link: https://www.econbiz.de/10014303214
Saved in:
9
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
10
Exploiting online social gambling for marketing communications
Ozuem, Wilson
;
Prasad, Jason
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011894579
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