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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Brand management"
~subject:"Kraftfahrzeug"
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Brand management
Kraftfahrzeug
Sportmarketing
153
Sports marketing
153
Consumer behaviour
68
Konsumentenverhalten
68
Professional sports
68
Profisport
68
Sport event
46
Sportveranstaltung
46
Sport
44
Sports
44
USA
40
United States
40
Sport organization
32
Sportorganisation
32
Football
30
Fußball
30
Markenführung
29
Sponsoring
29
Sponsorship
29
Brand image
25
Markenimage
25
Ball game
17
Ballsport
17
Arbeitsgruppe
16
Team
16
Advertising effects
15
Werbewirkung
15
team identification
11
Corporate Social Responsibility
9
Corporate social responsibility
9
sponsorship
9
consumer behavior
7
sport marketing
7
Beziehungsmarketing
6
Motivation
6
Preismanagement
6
Pricing strategy
6
Relationship marketing
6
sport consumer behavior
6
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English
29
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Wear, Henry
3
Ballouli, Khalid
2
Bernthal, Matthew J.
2
Biscaia, Rui
2
Heere, Bob
2
McLeod, Christopher M.
2
Naraine, Michael L.
2
Rocha, Claudio
2
Simmons, Jason M.
2
Abeza, Gashaw
1
Ahn, Taesoo
1
Baker, Thomas A., III.
1
Bakhsh, Jordan
1
Bennett, Gregg
1
Bouchet, Adrien
1
Boyd, Thomas C.
1
Braunstein-Minkove, Jessica R.
1
Byon, Kevin K.
1
Clopton, Aaron
1
Collins, Dorothy R.
1
Deshpande, Gopikrishna
1
Du, James
1
Dwyer, Brendan
1
Ferreira, Mauricio
1
Graeber, Justin
1
Greenhalgh, Greg
1
Greenhalgh, Greg P.
1
Greenwell, Chris
1
Greenwell, T. Christopher
1
Hambrick, Marion E.
1
Hansell, Sandy
1
Hardy, Stephen
1
Hattula, Stefan
1
Hayduk, Ted, III
1
Heo, Yoon
1
Inoue, Yuhei
1
James, Jeffrey D.
1
Jensen, Jonathan A.
1
Jones, D. G. Brian
1
Koernig, Stephen K.
1
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Journal of historical research in marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
33
International journal of sports marketing & sponsorship
27
European Sport management quarterly : ESMQ
24
Sport management review
21
Journal of sport management : the official journal of the North American Society of Sport Management
18
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Journal of strategic marketing
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of promotion management : JPM
4
Sport, Business and Management : an international journal ; SBM
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Routledge sports marketing
2
Springer Gabler Research
2
Springer eBook Collection
2
The marketing review
2
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ECONIS (ZBW)
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1
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
2
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
3
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
4
If the cause fits, wear it: : jersey sponsorship and the role of congruence, articulation, and CSR-linked marketing
Graeber, Justin
;
Scheinbaum, Angeline Close
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
Saved in:
5
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
6
It's about time : a longitudinal examination of attitudes and brand associations of a women's professional sport team
Wear, Henry
;
Naraine, Michael L.
;
Bakhsh, Jordan
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 128-140
Persistent link: https://www.econbiz.de/10013346956
Saved in:
7
The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
Saved in:
8
Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat
;
Schuv-Ami, Avichai
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
Saved in:
9
Branding a professional sport team that reenters the same marketplace : stakeholders' perspectives
Rodrigue, François
;
Abeza, Gashaw
;
Séguin, Bernoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012519163
Saved in:
10
Athlete-centric employer branding during rival leagues' market entry
McLeod, Christopher M.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10012816106
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