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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Markenführung"
~subject:"United States"
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Search: subject_exact:"Beziehungsmanagement"
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Markenführung
United States
Beziehungsmarketing
182
Relationship marketing
182
Consumer behaviour
114
Konsumentenverhalten
114
Customer satisfaction
91
Kundenzufriedenheit
91
Dienstleistungsqualität
70
Service quality
70
Holiday behaviour
46
Urlaubsverhalten
46
Tourism marketing
35
Tourismusmarketing
35
Brand image
34
Markenimage
34
Hotel industry
32
Hotellerie
32
Brand management
28
loyalty
25
Gastronomie
22
Restaurant industry
22
Tourism industry
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Tourismuswirtschaft
22
Destination management
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Destinationsmanagement
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Tourism
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Tourismus
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satisfaction
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Confidence
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Emotion
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Vertrauen
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Airline
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Fluggesellschaft
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Customer integration
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Kundenintegration
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Viral marketing
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Virales Marketing
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USA
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trust
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Hyun, Sunghyup Sean
4
Ahn, Jiseon
3
Back, Ki-Joon
3
Kaushik, Arun Kumar
3
Kumar, Vikas
3
Han, Heesup
2
Kang, Juhee
2
Kim, Insin
2
Kim, Wansoo
2
Tung, Vincent Wing Sun
2
Ahn, Young-joo
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Ali, Mohamed Ahmed
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Aluri, Ajay
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Back, Ki-joon
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Bai, Billy
1
Baker, Melissa A.
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1
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Cheng, Vincent T. P.
1
Chi, Christina Geng-qing
1
Chi, Xiaoting
1
Choi, Hyung-Min
1
Fang, Yen-Po
1
Fu, Xiaoxiao
1
Holland, Stephen
1
Hong, EunPyo
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Huang, Yu-Shan Sandy
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Huffman, Lynn
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Hwang, Jinsoo
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Khan, Mahmood A.
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Kim, Heather Markham
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Kim, Ji-Hern
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Kim, Jinkyung Jenny
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of travel and tourism marketing
Journal of business research : JBR
148
Journal of retailing and consumer services
119
The journal of product & brand management
99
The journal of brand management : an international journal
85
International journal of hospitality management
64
Industrial marketing management : the international journal for industrial and high-tech firms
41
Psychology & marketing
34
The journal of services marketing
33
International journal of internet marketing and advertising : IJIMA
30
Marketing intelligence & planning
29
SpringerLink / Bücher
29
Asia Pacific journal of marketing and logistics
28
Cogent business & management
26
European journal of marketing : EJM
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of promotion management : innovations in planning and applied research
25
Journal of strategic marketing
25
Journal of hospitality marketing & management
24
Journal of marketing
24
International journal of contemporary hospitality management
23
Journal of the Academy of Marketing Science
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The journal of business & industrial marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Services marketing quarterly
19
Journal of marketing management : MM
18
Business horizons
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of fashion marketing and management
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of service management
14
The service industries journal
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing communications
13
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
13
Tourism management : research, policies, practice
13
European journal of marketing
12
Global business review
12
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ECONIS (ZBW)
40
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
3
Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily
;
Kadirov, Djavlonbek
;
Nizar, Jithin
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
Saved in:
4
A patterns perspective of customers' brand experiences with robotics in hospitality
Tung, Vincent Wing Sun
;
Tse, Serene Wai Tsz
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10014285201
Saved in:
5
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
6
The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
7
Attributes of medical tourism destination brands : case study of the Korean medical tourism market
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
38
(
2021
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10012440375
Saved in:
8
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
9
Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham
;
Kim, Woo Gon
;
Choi, Hyung-Min
;
Ali, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
Saved in:
10
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
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