//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Konsumentenverhalten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
799
Advertising effects
147
Werbewirkung
147
Social Web
130
Social web
130
Beziehungsmarketing
128
Relationship marketing
128
Internet marketing
119
Online-Marketing
119
Customer satisfaction
114
Kundenzufriedenheit
114
Brand management
113
Markenführung
113
Brand image
112
Markenimage
112
Advertising
107
Werbung
105
Dienstleistungsqualität
100
Service quality
100
Hotel industry
77
Hotellerie
77
Viral marketing
72
Virales Marketing
72
Emotion
67
Gastronomie
58
Restaurant industry
58
Online retailing
53
Online-Handel
53
Brand
51
Markenartikel
51
Innovation adoption
49
Confidence
47
Innovationsakzeptanz
47
Vertrauen
46
Marketing management
38
Marketingmanagement
38
Corporate Social Responsibility
36
Corporate social responsibility
36
Environmental consciousness
32
more ...
less ...
Online availability
All
Undetermined
601
Free
17
Type of publication
All
Article
798
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
799
Aufsatz in Zeitschrift
799
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
799
Author
All
Han, Heesup
7
Ramkissoon, Haywantee
7
Shin, Jungwoo
7
Muehling, Darrel D.
6
Barnes, Stuart J.
5
Cobanoglu, Cihan
5
Lee, Daeho
5
Mattila, Anna S.
5
Mavondo, Felix
5
Prayag, Girish
5
Um, Nam-Hyun
5
Baloglu, Seyhmus
4
Hajli, Nick
4
Huang, Youlin
4
Kim, Soojung
4
Lee, Seonjeong
4
Lim, Weng Marc
4
Lin, Chieh-Peng
4
Line, Nathaniel D.
4
Paul, Justin
4
Qian, Lixian
4
Schultz, Don E.
4
Tanford, Sarah
4
Yuen, Kum Fai
4
Assaker, Guy
3
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Chen, Shih-Chih
3
Dewnarain, Senika
3
Dodoo, Naa Amponsah
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Flavián Blanco, Carlos
3
Frank, Björn
3
Gursoy, Dogan
3
Hanks, Lydia
3
Henkel, Sven
3
Jin, Naehyun Paul
3
Jun, Duk Bin
3
Kareklas, Ioannis
3
more ...
less ...
Institution
All
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Published in...
All
Journal of hospitality marketing & management
Journal of marketing communications
Technological forecasting & social change : an international journal
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
more ...
less ...
Source
All
ECONIS (ZBW)
799
Showing
1
-
10
of
799
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
3
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
8
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
9
Social connectedness and well-being of elderly customers : do employee-to-customer interactions matter?
Feng, Kuo
;
Altinay, Levent
;
Alrawadieh, Zaid
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 174-195
Persistent link: https://www.econbiz.de/10013545829
Saved in:
10
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->