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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The international journal of bank marketing : IJBM"
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Search: subject_exact:"Kundenorientierung"
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Beziehungsmarketing
305
Relationship marketing
305
Consumer behaviour
172
Konsumentenverhalten
172
Customer satisfaction
118
Kundenzufriedenheit
118
Dienstleistungsqualität
101
Service quality
101
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56
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24
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23
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Virales Marketing
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Lieferantenmanagement
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Supplier relationship management
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Mavondo, Felix
5
Ramkissoon, Haywantee
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Bapat, Dhananjay
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2
Amenuvor, Fortune Edem
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Amin, Muslim
2
Assaker, Guy
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Hoffmann, Arvid O. I.
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Hollebeek, Linda D.
2
Hurley, Robert F.
2
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2
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Journal of hospitality marketing & management
Marketing intelligence & planning
The international journal of bank marketing : IJBM
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
322
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Gabler Edition Wissenschaft
109
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Springer eBook Collection / Business and Economics
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
305
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305
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date (oldest first)
1
Sustainable customer relationship management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
3
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
4
Guest interaction with hotel booking website information : scale development and validation of antecedents and consequences
Selem, Kareem M.
;
Shoukat, Muhammad Haroon
;
Rimsha Khalid
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 626-648
Persistent link: https://www.econbiz.de/10014564205
Saved in:
5
Effects of customer relationship management on service innovation : moderating role of managers' risk-taking behavior and interaction frequency
Randhawa, Praneet
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10014511800
Saved in:
6
Effects of service providers' self-disclosure on booking platforms on consumers' trust, hesitation, and booking intentions : moderating role of social media influencers
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 470-498
Persistent link: https://www.econbiz.de/10014511821
Saved in:
7
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
8
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
9
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
10
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
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